15 January, 2013 - Hyundai today announced its
renewed partnership with Rhys Millen Racing (RMR) to defend its
2012 world record in the Pikes Peak International Hill Climb
(PPIHC). This year, Hyundai will expand its presence at with a
two-car effort, with Millen piloting a new, purpose-built unlimited
class rear-drive race car joined by the production-based Hyundai
Genesis Coupe that set last years' all-time record to the peak
"We're certainly proud to renew our successful partnership with Rhys Millen Racing to take on the unique challenge of international motorsports known as Pikes Peak," said Steve Shannon, vice president, marketing, Hyundai Motor America. "Last year's all-time world record, set by Millen in the production-based Genesis Coupe, was a defining milestone in Hyundai's quest to build thrilling and durable rear-drive performance vehicles that are as capable on the road as they are in the rigors of competitive motorsport."
For 2013's effort, Millen will produce and drive an all-new, ultra-lightweight, purpose-built race car using major powertrain components from Hyundai's production-based Lambda engine family. This powertrain is expected to produce over 900hp and 800ft lbs of torque, while still making significant use of production components including the block, cylinder heads, bearings and engine accessories. The race car chassis will be enveloped by a Genesis Coupe-like silhouette to compete in the unlimited class. This no-holds-barred racer will be accompanied by last years' world-record-setting, production-based Genesis Coupe in the Time Attack 2WD class. The driver of the Genesis Coupe will be announced at a later date. RMR is a truly unique racing firm, one of the very few which successfully conceptualizes, fabricates, tests, tunes, and most importantly, drives its vehicles in motorsports competition. In fact, the world-record-setting Genesis Coupe is the exact same production-based coupe that Millen successfully drifted in the Formula Drift competitive series, a testament to both the extreme durability of Hyundai engineering as well as the tuning versatility of the RMR team.
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About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor -- which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. -- sold 4.4 million vehicles globally in 2012. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at www.hyundai.com.
Hyundai Motor Company Australia Pty Ltd (HMCA) was established on October 1st, 2003 as a wholly owned subsidiary of Hyundai Motor Company. The award-winning range of Hyundai vehicles continues to set segment and industry benchmarks in value, quality, and safety, with innovations such as Vehicle Stability Management, Electronic Stability Control, and Australia's first five-year warranty with unlimited kilometres.
Hyundai Motor Company is the fastest growing automotive brand since 2005, according to the 2012 Interbrand 'Best Global Brand' survey, with an increase of 115%. The growth rate of the Hyundai Motor Company brand in the last year alone has been calculated at 24.4%, against an industry average of 11.2%. Its current brand value of US$7.5 billion ranks it seventh among global automotive companies.
Hyundai vehicles are sold in 186 countries through some 5,300 dealerships and showrooms. For more information visit: www.hyundai.com.au