- A new partnership between Land Rover and consumer electronics company Bullitt Group will see the development of a Land Rover smartphone and accessories
- Range will feature bespoke apps and technologies customised for lovers of outdoor pursuits and adventures
Land Rover today announces a partnership with British consumer electronics company Bullitt Group to develop a bespoke smartphone and range of accessories.
Bullitt Group, one of the fastest growing and largest privately-owned technology groups in the UK, is partnering with Land Rover to define and develop a groundbreaking portfolio of mobile devices and peripherals which will take the brand into a new and exciting commercial terrain.
With a combination of durability and elegance, the new range will be designed to be an active lifestyle partner, aimed at people who like to take on new challenges and go 'above and beyond' the ordinary. The portfolio will launch in early 2017 and will embody the core values of the Land Rover brand, featuring some truly innovative capabilities and technology.
Lindsay Weaver, Director of Licensing and Branded Goods at Jaguar Land Rover, said: "Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension.
"An engineering and design team from Jaguar Land Rover Special Operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values."
Bullitt Group CEO Peter Stephens said: "We're delighted to have formed a partnership with Land Rover and to be helping them inject their brand values of cutting-edge design and durability into the mobile phone market.
"We're confident the new range of products will perfectly encapsulate everything that Land Rover represents, appealing to those who already love the brand and providing an introduction to those who are yet to discover it."
The portfolio is now under development by Bullitt Group, working directly with Jaguar Land Rover Special Vehicle Operations Group. The Jaguar Land Rover Special Vehicle Operations team is responsible for designing and engineering high specification vehicles, bespoke commissions and heritage products. They will be applying their award-winning work and expertise in the brand to the forthcoming range to ensure that Land Rover's world-renowned quality and design is at the heart of this new portfolio.
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ABOUT LAND ROVER
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. The Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors, with 80% of this model range exported to over 170 countries.
ABOUT BULLITT GROUP
Founded in 2009 by Colin Batt, Dave Floyd and Richard Wharton, Bullitt Group enables the world's leading brands to enter into rapid growth consumer technology categories creating broader appeal and new, long-term income streams in the process.
Since its formation six years ago Bullitt Group has designed, manufactured and distributed millions of mobile phones, audio products, other connected devices and related peripherals to more than 60 countries across the globe.
Bullitt is the global licensee for: Cat (Caterpillar Inc.) for mobile phones and related peripherals; Ted Baker for audio products; JCB for mobile phones and related peripherals; Ministry of Sound for audio products and mobile peripherals and Kodak for mobile phones and related peripherals.
Bullitt Group's Head Office is in Reading, England with additional office locations in Taipei (Taiwan), Shenzhen (China) and New York (USA).
In 2015 Bullitt Group was named as one of the UK's fastest growing companies, ranked seventh in The Sunday Times HSBC International Track 200.
Note to editors
For further information please contact Rick Hewett or Melissa Annetts on 020 7613 2548.
Rick.hewett@london-media.co.uk
Melissa.annetts@london-media.co.uk