Subaru Australia has announced an exciting online selling method
for its new BRZ sports car.
Strictly limited supply of BRZ has prompted Subaru to sell it
exclusively online, at subaru.com.au to ensure a premium
customer experience.
BRZ will be sold at a National Driveaway Price\* starting at
$37,150 with the car going "live" at 12 noon on Monday 16
July.
Nick Senior, Managing Director, Subaru Australia, said: "Our
online initiative offers a fantastic level of transparency for BRZ
customers, which is in line with our All 4 the Driver customer
commitment.
"They will know exactly what the price is going to be and
vehicle availability. They can choose their delivering dealership
and can even arrange a trade-in valuation.
"This may well be a world first in terms of being able to
complete the entire new car purchase process online."
Subaru's All 4 the Driver promise was reflected in the company
being named the top performing automotive brand in Australia in the
2011 J.D. Power Customer Service Index.
"We knew that we wouldn't have sufficient BRZs to supply our
entire network immediately following the launch.
"The online approach allows us to place demonstrator BRZs with
selected dealerships, from which customers can arrange test drives
via subaru.com.au and also
select their preferred delivering dealer.
"Where required, there is an online option to arrange a trade-in
valuation and there is also a handy finance calculator\*\*."
The purchase contract will be completed entirely online and the
cars will come with a free three-year/ 60,000 kilometre scheduled
service plan\*\*\*.
Customers wanting paper brochures and specification sheets can
still access them from any Subaru dealership, or via subaru.com.au
Mr Senior said Subaru's research indicated few if any
prospective BRZ customers would not have website access, but any
that do not may simply visit a dealership, which will be able to
guide them through the online process using a computer on
site.
The exclusive online purchase process will be reviewed in
quarter one 2013, when more production becomes available.
BRZ ONLINE SELLING HIGHLIGHTS
- Simplifies the research and buying process for customers
- All BRZ specification, pricing and accessory information at
subaru.com.au. Paper copies
still available from all Subaru dealerships - easy access and
understanding
- Price transparency – a uniform National
Driveaway Price, for customer certainty and clarity
- A three-year/60,000 kilometre service plan available only via
the Subaru National Network is included with every new BRZ sold
– value for money and customer choice
- Book test drives online at a dealer location convenient to the
customer – simply enter postcode on subaru.com.au to access nearest outlet
with a demonstrator – no need to visit dealer
beforehand
- Nominate delivering dealer online – customer
choice and convenience
- Online trade-in valuation option – customers
can consider options from the comfort of home
- Online finance calculator available at subaru.com.au\*\* –
information and customer convenience
- Online insurance information available at subaru.com.au –
extensive information available at fingertips
- Entire contract process completed online - time efficient, plus
clear information
- Dedicated customer support via a Subaru Australia BRZ
coordinator – from order to delivery, customers
will receive regular updates – a high level of
information
\* The National Driveaway Price includes the vehicle price, 12
months private registration, stamp duty, CTP insurance cost
estimate (based on private purchaser with good driving record), and
the BRZ three-year/60,000 km Service plan\*\*\* and is not applicable
to business or government buyers.
\*\* Online finance calculator provided by Subaru Australia for
illustrative purposes only
\*\*\* The BRZ three-year/60,000 km service plan covers all items
specified under the standard "Maintenance for Normal Operating
Conditions" schedule detailed in the Warranty and Service Logbook .
This includes inspection and adjustment of all items listed,
genuine parts, labour and fluids required for each standard
schedule service. For full service plan terms and conditions go to
subaru.com.au.
For further information, contact:
David Rowley
National Corporate Affairs Manager
Subaru Australia
Telephone: (02) 8892 9853
Mobile: 0418 237 252
Fax: (02) 8892 9121
E-mail: subaru.com.au">david.rowley@subaru.com.au