FOREWORD.
THOMAS SCHEMERA, DIRECTOR SALES AND MARKETING BMW M GMBH.
The MotoGP+óGÇP-ó World Championship is motorcycle
racing at its best and will once again enthrall
millions of fans around the world in 2014. BMW M
is proud to be part of this success story for the
16th season running. Since 1999, we have been
the "Official Car of MotoGP", helping keep the
racetracks of the Motor Cycling World Championship
safe all over the world. There are 18 races
on the calendar this year, with the season getting
underway on the 23rd of March in Qatar and
finishing on the 9th of November in Valencia.
MotoGP organiser Dorna Sports knows that
BMW M GmbH will be a reliable partner to have at
its side once again throughout the season. With
the slogan "M. The most powerful letter in the
world", we are using the wealth of our technical
knowledge to keep the world's best motorcycle
riders safe.
2014 will be the first year in which we use the
BMW M4 Coupé with M performance accessories
as the Safety Car. Four generations of
the BMW M3 have combined motorsport genes
and unlimited suitability for daily use into one
highly emotional overall concept. The BMW M3
Limousine and BMW M4 Coupé are a natural
progression of these fundamental ideas. The new
six-cylinder turbo engine combines the benefits
of the high-speed normal-aspiration power
unit with the strengths of turbo technology. A
consistent lightweight construction approach
has reduced the weight by about 80 kilograms
compared with the previous model. The BMW M3
and BMW M4 are bringing motor racing technology
to the street. The tyres are put to the test
over thousands of laps around N+â-+rburgring's
legendary Nordschleife. We are certain that both
models will set new standards with regard to the
overall concept, precision and agility.
In MotoGP, which is extremely performance-oriented,
a Safety Car must also feature outstanding
performance in all conditions. In addition
to a perfect chassis, convincing performance
parameters and a superior braking system, even
in extreme conditions, are of utmost importance.
And that is precisely what distinguishes the new
BMW M4 Coupé, whether in everyday use or
on the racetrack. This is what makes MotoGP
the perfect showcase for presenting our cars to
motorsport enthusiasts around the globe. We
have a target audience that shares our passion
for high-performance, technology and innovation.
This year sees the introduction of a medical
car for overseas races, increasing the level of
protection offered to the drivers. This is another
important stepping stone in our continuously
expanding commitment to MotoGP.
Providing the BMW M fleet remains the focal
point of our partnership with Dorna Sports, but
there are many other important aspects. For more
than a decade now we have presented the best
qualifier of this elite class with the BMW M Award.
Last year, 20-year-old Marc M+â-írquez from Spain,
a rookie and World Champion, was delighted
with the BMW M6 Coupé and its wide range
of outstanding features. The BMW M MotoGP
Experience allows us to offer an exclusive insight
into what goes on behind the scenes in the
Motorcycle World Championship, for example,
with a taxi ride in the BMW M4 Safety Car or a
tour of the pits. The BMW M Motorhome is an
important contact point for customers, potential
customers, drivers and journalists, where we
present the high-performance range of products
from the M brand and the BMW Group. Former
Motorcycle World Champion Loris Capirossi is
our much sought after BMW M MotoGP Expert,
on hand to answer questions. We want this Media
Guide to bring you closer to the exciting world of
BMW M. It outlines our commitment to MotoGP
and introduces the innovative products available
from BMW M GmbH. Please do not hesitate to
contact us with any additional questions you may
have. Here's to an exciting 2014 season!
Yours sincerely,
Thomas Schemera
MotoGP+óGÇP-ó. PREMIER ACTION ON TWO WHEELS.
18 races, 14 countries, 5 continents, 3 classes
-
the MotoGP World Championship will have
millions of fans around the world following
enthusiastically again in 2014. This year, the fascination
with the world-class motor racing on two
wheels will travel from Asia across Europe, North
America, South America and as far as Australia.
At classic races such as at the Sachsenring
in
Germany, Brno in the Czech Republic, or Jerez
in Spain, up to 200,000 spectators regularly
gather on race weekends to see with their
own eyes stars like multiple World Champion
Valentino Rossi and defending champion Marc
M+â-írquez racing at spectacular top speeds of up
to 340 kilometres per hour.
As the top tier for the best motorcycle stars in
the world, the MotoGP World Championship
can now look back on 65 years of tradition.
The International Motorcycling Federation FIM
(Fédération Internationale du Motocyclisme) first
hosted the road racing world championship in
1949. The FIM still reigns supreme over the sport,
but the marketing rights belong to the organiser
Dorna Sports. MotoGP replaced the 500 cc World
Championship as the top category in 2002.
Dorna, the FIM and the International Road Racing
Teams Association (IRTA) sit down together to
modify the regulations in the three classes to suit
the current requirements.
2014 will once again see changes to the elite
class of MotoGP. The teams will now be categorised
in works-assisted "Factory Teams" and
"Open Teams". Both classes will make use of the
standard electronic unit from Italian manufacturer
Magneti Marelli. While the "Open Teams" have to
use the standard software provided, the "Factory
Teams" can use software that they develop.
However, the fuel consumption of these exclusive
racing prototypes is restricted to 20 litres per
race, while the "Open Teams" can use 24 litres.
They can use twelve engines per driver and the
"Factory Teams" are restricted to just five. The
aim of these changes is to reduce costs.
The second-highest class is Moto2, which
replaced
the 250 cc World Championship founded
in 1949 in 2010. Prototype chassis from various
manufacturers are also used in Moto2, but
they are all powered by standard Honda engines.
The four-stroke engines have four cylinders and a
capacity of 600 cubic centimetres.
The smallest category is Moto3, which has
existed
in its current form since 2012, succeeding
the earlier 125 cc World Championship.
Only prototypes
are driven in Moto3, but strict
regulations help keep costs down. One-cylinder,
four-stroke engines with a capacity of 250 centimetres
are used. The maximum age in this class
is 28, while it is theoretically possible to drive in
the other two classes MotoGP and Moto2 until
the age of 50.
A WINNING COMBINATION.
BMW M IN MotoGP+óGÇP-ó.
MotoGP and BMW M GmbH have proved
to be perfect partners. This is underlined
by the length of their cooperation: 2014
will be the 16th season. Whether on two
wheels or four, the spectacular Motorcycle
World Championship and the manufacturer
of exclusive high-performance automobiles
share values such as spearheading innovation,
dynamics, highest quality and international
commitment. Ensuring the world's best
two-wheel drivers are as safe as possible at
top speeds of up to 340 kilometres per hour is
MotoGP organiser Dorna Sports' main concern.
Consequently, high-performance safety cars
play a key role. BMW M GmbH, with its hightech
cars that effortlessly cope with the special
demands of the race track, is the perfect choice.
"For Dorna Sports, the cooperation with BMW
M is more than just a partnership, it's a friendship.
We are very proud of this recently renewed
cooperation,"
said Carmelo Ezpeleta, CEO
of Dorna Sports. "I'm delighted that an international
brand like BMW M, which shares the
MotoGP World Championship's passion for performance,
quality and excitement, will continue
to be an integral part of our world championship
in the 2014 season. We are particularly proud to
use a BMW M GmbH icon as the Safety Car: the
new BMW M4 Coupé. The MotoGP family has
been able to rely on the BMW M cars for a long
time, and it is down to their support that we are
able to ensure the safety of the sport. It's great
that Dorna Sports can count on the vehicles and
services of BMW M for the foreseeable future."
The MotoGP World Championship gives BMW
M GmbH the opportunity to present its areas
of business to an international audience on
a global scale at Grands Prix in 14 countries
across five continents. Millions of spectators in
BMW M GmbH's core markets follow the events
on TV, and on average over 100,000 fans flock
to the racetracks to follow the action live. BMW
M GmbH's involvement is not restricted to
presenting the most recent models in the Safety
Car fleet. The commitment to the event also
includes systematic marketing activities (VIP
Sales), product presentations in the paddock
and public area, exclusive incentives and customer
events. "The elite class of motor racing
used to be more of a sponsorship platform for
us, but these days it is an effective marketing
platform. In MotoGP, we are able to present our
products to our target audience worldwide in
the perfect motor racing environment, whether
our potential customers are at the track or in
front of their TV," said Thomas Schemera,
Director of Sales and Marketing BMW M GmbH.
"The VIP Sales programme for international
corporate and direct sales is also important.
Both partners have been benefitting from the
cooperation with Dorna Sports for many years
now. We get BMW M fans interested in MotoGP
and racing fans are the perfect audience for our
innovative high-performance cars."
PARTNERS SINCE 1999.
REDEFINING SAFETY.
The partnership between BMW and
MotoGP marketer Dorna Sports is now in
its 16th year, but every year improvements
are made to safety. The overseas races
will deploy a medical car instead of a second
safety car in the 2014 season. The new BMW
M4 Coupé will make its debut on the track at the
opening race of the MotoGP season in Qatar.
It will be the head of the safety car fleet at the
MotoGP.
The pioneering collaboration began in 1999.
The year fully reflected the upcoming turn of the
century. In the 250 cc class of the Motorcycle
World Championship, a certain Valentino Rossi
was crowned champion - he would later become
the dominant two-wheel driver of the first
decade in the new century. BMW M safety cars
have been part of the race for points and titles in
the Motorcycle World Championship since 1999.
In 2001, the new BMW Z8 was introduced to
the world for the first time at MotoGP events. At
the end of the 2003 season, the best qualifier
of the elite class on two wheels was awarded
the BMW Award for the first time. The coveted
award is now called the BMW M Award, and last
year was won by World Champion Marc M+â-írquez
for the first time. Previous winners include racing
greats such as Valentino Rossi, Casey Stoner,
Jorge Lorenzo and Nicky Hayden.
Since 2006, BMW M GmbH has taken over as
the "Official Car of MotoGP". "M" has provided
highlights time and again: the MotoGP drivers
have met the sailors of the BMW ORACLE
Racing Team on many occasions. The BMW M
GmbH fleet was also a major contributor to the
success of the first night race in Qatar in 2008.
A year later, the company used the perfect
MotoGP stage for the first time to introduce
the BMW X6 M safety car to the world before it
was launched. In the second season, the new
BMW M Motorhome
was a popular contact point
in the paddock at all European Grand Prix races.
MotoGP fans and potential customers can read
up on BMW GmbH's premium vehicles and even
configure their dream car.
In the 2012 season BMW M GmbH once again
expanded their commitment. Three-time world
champion and Dorna safety consultant Loris
Capirossi joined the team of BMW M MotoGP
Experts, which also includes Alex Hofmann and
Edgar Mielke. An exclusive incentive programme
was also introduced. The BMW M MotoGP
Experience offered a unique Grand Prix
experience, including exclusive insights behind
the scenes and a fast-paced taxi ride in the
official BMW M Safety Cars.
BMW M - TRADITION DATING BACK TO 1972.
MAXIMUM PERFORMANCE IS THE LEAST ONE CAN EXPECT.
The success story began in 1972. It was in
this year that BMW Motorsport GmbH was
founded - a new company, in which all of
BMW's motorsport activities were bundled.
The first Managing Director of BMW
Motorsport GmbH, Jochen Neerpasch, led
a team of specialists that numbered just 35
at first. Racing drivers like Hans-Joachim
Stuck, Chris Amon, Toine Hezemans and
Dieter Quester would be defining figures in
the history of BMW Motorsport for decades.
The fledgling company celebrated its first
victories in 1973: the BMW 3.0 CSL won both
the European Touring Car Championship and
the touring car class at the Le Mans 24 Hours
at the first attempt.
BMW engines were also behind triumphs in
Formula 2. The two-litre, four-valve power train
dominated its class, with drivers like Marc Surer and Bruno Giacomelli claiming titles with BMW
Power. From 1978 on, the first of the sports cars
developed independently by BMW Motorsport
GmbH conquered the roads and racetracks of
this world: the legendary BMW M1.
The new company's premier product also made
its mark on motorsport. Jochen Neerpasch,
Bernie Ecclestone and Max Mosley independently
launched a ProCar series, with races sharing the bill with European Formula One
races in 1979 and 1980. Iconic racing drivers like
Nelson Piquet and Niki Lauda were among those
who lined up in this series.
The next successful chapter in the rapidly development
of BMW Motorsport GmbH followed in
1982: the first BMW Formula One turbo engine,
developed by engine guru Paul Rosche and his
team, made its race debut. The very next year,
Nelson Piquet was crowned World Champion
in a BMW Brabham - 630 days after the turbo
engine's first race.
In the same year, BMW Motorsport GmbH
was expanded into a development company,
which was not only responsible for motorsport
organisation, but also the development of highperformance
driveline and chassis concepts.
Since then, the range of BMW M models has just
kept on growing.
Another legend first saw the light of day in 1985:
the BMW M3. The compact, two-door car represented
BMW's first joint development between
the production and motorsport divisions. The
BMW M3 would go on to become the most
successful touring car of all time.
To this day, the street version of the BMW M3
remains a hugely successful model. Other
new developments also went down well with
customers: among them were the BMW M5, the
first generation of which was launched in 1984,
the BMW M Roadster from 1997, and the BMW
M6, which arrived on the scene in 2005.
Not least as a result of its success on the racetrack
and with customers, the limited company
has grown steadily since it was founded in 1972.
It has taken more and more business areas
under its roof, which transcend the original
focus on motor racing. For this reason, the term
"Motorsport" was replaced by the legendary
"M" in 1993, and the company was renamed
BMW M GmbH. We will introduce you to the five
business areas in the following pages.
BMW M - THE FIVE PILLARS OF SUCCESS.
ALWAYS AT THE CUSTOMER'S SERVICE.
BMW M Automobiles. BMW M
Automobiles transfer racing technology
in high-performance cars to
the street. That is just one reason
why all BMW M cars are tested on the
N+â-+rburgring-Nordschleife, one of the
ultimate challenges in motor racing.
Engines with M Power are known for
a direct response, maximum performance,
and ultimate efficiency. Every
M car is the subject of meticulous and
comprehensive chassis development.
Innovative lightweight construction
and technology inspired by professional
racing make for accurate
handling. The concept is enhanced by
an extraordinary design, which marries
aerodynamics with aesthetics.
BMW M Packages and Options.
BMW M Packages and Options take
BMW production vehicles to the next
level. Take the sports package, for
example: the exclusive M paintjobs
are named after the most famous
racetracks in the world, M alloy wheels
and the M aerodynamics package
meet every sporting demand. And the
same goes for the interior, of course:
M sports seats keep the drivers safely
in place, even at high speeds, while
the M steering wheel allows perfect
control on the roads.
BMW Individual.
The BMW
Individual range is split into the
"BMW Individual Collection" and
the "BMW Individual Factory". The
BMW Individual Collection comprises
ranges of fixtures tailored perfectly to
the individual BMW models, such as
exclusive paintwork, high-class leather
furnishings and interior mouldings. At
the BMW Individual Factory, customer
orientation is put into practice. This is
where special wishes, not included in
the BMW Individual Collection, come
true. Whether elaborate paintjobs,
unusual material or eccentric customer
requests - the BMW Individual Factory
takes any vision of exclusiveness and
makes it a reality, provided it complies
with safety requirements and does not
contradict the character of the brand
or legal requirements. Special models,
exhibition cars and special series for
specific markets are also developed
and finished in the factory.
BMW Group Driving Experience.
BMW Group Driving Experience
organises programmes individually
tailored to anyone's driving ability.
These include driver safety courses
at various locations, such as the
BMW Driving Academy in Maisach, as
well as experience days at renowned
international circuits, including the
N+â-+rburgring-Nordschleife, Spa-
Francorchamps
and Mugello. During
these courses and experience days,
guests have the opportunity to push
M cars to their limits. Winter training
courses on snow and ice are also
available, as are multiday tour experiences
in the Namibian dessert.
Safety, emergency and special purpose
vehicles.
In the "safety,
emergency and special-purpose
vehicles" division, BMW M GmbH
offers tailored solutions for extraordinary
requirements. Using the
latest technology, BMW automobiles
are converted into perfect safety cells
on wheels. The driver aids programme
offers a wide range of individual BMW
vehicle modifications for drivers and
passengers with handicaps. Police
forces, fire brigades and rescue
services around the world use BMW
vehicles, with their impressive combination
of safety, innovative technology,
utmost quality and reliability.
BMW M PERFORMANCE PARTS.
INCORPORATING MOTORSPORT EXPERTISE.
Developed with motorsport know-how, perfectly
tailored to the model in question, and
combinable to satisfy any individual desire -
that is the latest BMW M Performance
Parts
range.
Designed in close cooperation with BMW
M GmbH, these aftermarket driveline,
chassis, aerodynamic and cockpit parts
have a dramatic effect on driving dynamics,
punctuate the sporty appearance of the
exterior, and emphasise the sporty feel
within the car. More performance, more adrenalin,
more character: every customer can put
together a tailored package consisting of BMW
M Performance
products, all of which can be
retrofitted individually.
The aerodynamic parts reduce drag, whilst at the
same time adding to the striking appearance of
the car. Carbon front splitters, diffusors, spoilers
and mirror covers show that it is possible to
perfectly combine athleticism with aesthetics.
The BMW M Performance chassis, with its firm
springs, shock absorbers and anti-roll bars are
designed to enable an uncompromising, sporty
driving style. With the BMW M Performance
Power Kits, it is possible to trump even the
already outstanding performance achieved
by the production engines. The final sporting
touches are added with innovative BMW M
Performance products for the cockpit. The BMW
M Performance steering wheel resembles that of
a racing car. Furthermore, model-specific BMW
M Performance Parts are also available for the
BMW M5 and M6, as well as for models from the
BMW 1 Series, BMW 2 Series, BMW 3 Series,
BMW 4 Series, BMW 5 Series, BMW 6 Series,
and the BMW X5.
From autumn 2014, BMW will be expanding
its range of BMW M Performance Parts for the
BMW M3 and M4. The prototype parts on the
MotoGP Safety Cars, which will be revealed to a
global public for the first time in the Motorcycle
World Championship, offer a mouth-watering
taste of things to come from the BMW M
Performance
Parts for the M3 and M4.
SAFETY, COURTESY OF M POWER.
THE 2014 SAFETY CAR FLEET.
At the heart of the fleet of official MotoGP
cars for the 2014 season is the new
BMW M4 Coupé. The high-performance
sports car will make its debut as Safety Car
at the opening round on 23rd March in Qatar,
when it will be responsible for safety in the
name of BMW M GmbH. As with all the official
MotoGP cars - the 2014 fleet consists of five
different BMW models - the BMW M4 Coupé
combines a well-balanced overall concept
with captivating aesthetics.
Like its sister model, the BMW M3 Limousine, the
new BMW M4 Coupé arrives with racing genes.
The new model's final examination consisted
of thousands of laps of the iconic N+â-+rburgring-
Nordschleife. Among the examiners were BMW
DTM drivers Timo Glock and Bruno Spengler.
Developed completely from scratch, the sixcylinder
in-line engine with M TwinPower turbo
technology and high-revolution concept generates
a maximum torque of 550 Nm at a top output
of 431 hp. In doing so, it exceeds the peak value of its predecessor, the BMW M3, by approaching
40 per cent. The BMW M4 Coupé accelerates
from nought to 100 km/h in just 4.1 seconds.
This car was designed for ultimate driving
dynamics and to be used on the racetrack. Proof
of this comes in the form of the innovative cooling
system and the fact that it weighs 80 kilograms
less than its predecessor, thanks to the consistent
use of lightweight materials. For example, the roof
is made of carbon.
As with all Safety Cars, the team at the BMW
M factory modified the BMW M4 Coupé for its
outings at the racetrack and its role at the head of
a field of racing motorcycles. In order to achieve
this, the BMW M4 Safety Car also features many
BMW M Performance Parts, such as the titanium
BMW M Performance exhaust system with carbon
finishers, which is being used for the first time, a
BMW M Performance black front grille, BMW M
Performance front splitter with blade, a BMW M
Performance
rear diffusor and BMW M Performance
carbon rear spoiler. BMW M Performance
carbon mirror caps and BMW M Performance side
skirts optimise the appearance and aerodynamic
properties of the Safety Car.
The BMW M Performance steering wheel with
race display at 12 o'clock, made of Alcantara for
extra grip, creates a racing-inspired atmosphere
in the cockpit. The cover on the gear lever of the
double-clutch transmission is made of carbon,
while the area around the lever is made of carbon
and Alcantara. The handbrake is also a mixture
of carbon and Alcantara. Stainless steel pedals
and corresponding stainless steel footrests
are also used in the Safety Cars, as are BMW
M Performance
foot mats. The bonnet has a
motorsport lock, while the RECARO racing seat
and Schroth belts provide the necessary comfort
and safety while seated. LED lights on the front
apron, LED lights on the roof, and the striking
livery ensure that this high-performance car is
unmistakably a Safety Car.
The BMW M3 Limousine and BMW M5 Limousine
are also used as Safety Cars. The Safety Officer
takes to the track in a modified BMW M6 Coupé.
Two BMW M550d xDrive Tourings are used
as Medical Cars. One of these cars will also be
present at all the overseas races for the first time,
thus enhancing the level of safety in the MotoGP.
Two BMW Safety Bikes complete the fleet of
official vehicles. The BMW HP4 - BMW's
1000 cc supersports bike - will once again
assume this role. You can find more information
on the 2014 Safety Car fleet online at
www.bmw-m-safetycar.com.
THE BMW M AWARD.
A VERY SPECIAL PRIZE.
Even for those working their magic at the
pinnacle of their sport on two wheels, the
BMW M Award has been a genuine highlight
since it was introduced in 2003. At the
end of each season, the MotoGP rider with
the best overall result from qualifyings is
honoured with an exclusive, customised
BMW car.
The winner's car for 2014 - undoubtedly
another very special prize - will be presented
at the opening leg of the European
season in Jerez on 4th May. Just like the
points system for the races, riders at each Grand
Prix weekend are awarded points relative to their
positions in qualifying. Pole position is rewarded
with 25 points, second place on the grid earns
20 points and third place scores 16 points - right
down to one point for 15th. The rider with the
most points at the end of the season wins the
BMW M Award. Valentino Rossi and Casey
Stoner are the current record holders, each with
three BMW M Awards to their name.
Last season, MotoGP rookie Marc M+â-írquez not
only won the World Championship title, but also
picked up a BMW M6 Coupé with an exclusive
"Frozen Black Metallic" paint job. "I'm absolutely
delighted to have won the BMW M Award," said
Marc M+â-írquez at the presentation ceremony.
"I saw this car for the first time when it was
unveiled in Jerez in May. Since then, I have
always ridden past it on my scooter whenever it
was on display in the paddock. I always thought
how great it would be to win this car, but I never
thought I would manage it in my rookie season.
It is fantastic to be the winner of the BMW M
Award." The beaming M+â-írquez added: "My
father has already expressed his interest in
the car, but he is going to be disappointed. I'm
obviously going to keep it for myself." In 2013,
the prize was presented by Carmelo Ezpeleta,
CEO of MotoGP marketing company Dorna
Sports, and Thomas Schemera, Director Sales
and Marketing BMW M GmbH.
"The BMW M Award is an important part of
our long-term and successful partnership with
MotoGP. Our M cars are coveted prizes, and
we are already looking forward to what
promises to be an exciting competition this
year," said Schemera.
THE BMW M MOTORHOME.
AT HOME IN THE PADDOCK.
The BMW M Motorhome is the contact point
for the entire MotoGP community on Grand
Prix weekends in Europe. Whether riders,
journalists or potential customers - this is
the place for anyone to find the answer to
their BMW M queries.
The latest range of high-performance cars
from BMW M GmbH, and other BMW Group
models, are exhibited in front of the BMW M
Motorhome on various race weekends.
"Our motorhome is the ideal contact point
for both potential and existing customers.
BMW M is synonymous with sporty design
and innovative technology, and this theme continues
in our new motorhome. All furnishings and
technology, be it the hydraulics on the exterior
or IT on the inside, are state of the art. We are
also proud to be able to use what is currently the
only 3D car configurator. The design, in the style
of the Safety Cars, is also in line with our brand
presence," said Thomas Schemera, Director
Sales and Marketing BMW M GmbH.
The design of the BMW M Motorhome, which is
almost 14 metres long and four metres high, is
based on the official BMW M Safety Car design.
Once the trailer has taken its place in the MotoGP
paddock at the start of the race weekend, it
can then be quickly converted into the inviting
BMW M Motorhome, thanks to fully-hydraulic,
automatic levelling stabilisers and fully-hydraulic,
automatic-unfolding side extensions.
The extremely low entrance means the BMW M
Motorhome is easily accessible to guests. It is
divided into a large reception and sales room,
a meeting room, an office, and a kitchen. The
generous height (3.20 metres) is ideally suited
to prestigious sales and promotional areas. The
motorhome also has an 18 m+é-¦ furnished roof
garden. The technical highlight within the new
BMW M Motorhome is the built-in Sales Server
for configuring BMW and BMW M automobiles.
The VIP sales programme from International
Corporate and Direct Sales allows prospective
customers to put together a package of customised
components for their desired car direct on
site in the paddock. All models and their optional
extras are displayed in the product configurator.
A range of animations offer virtual insights
into the cars' various functions, thus providing
a unique product experience, which is also
available in 3D. Thanks to the latest shader
technology, the BMW products are displayed in
a photographically realistic manner, while HDRI
surroundings lend an emotional element to the
display of the automobiles.
THE BMW M MotoGP+óGÇP-ó EXPERTS.
A GLIMPSE BEHIND THE SCENES.
With three-time World Champion Loris
Capirossi, Alex Hofmann and Edgar Mielke
on board, the team of BMW M MotoGP
Experts is made up of three thoroughbred
racing pros. Italian Capirossi went down in
history as the youngest ever World Champion
and still holds the record for the most
Grands Prix - a remarkable 328. Nowadays, Capirossi is able to use his profound knowledge
to offer guests on pit tours and at Meet & Greet
sessions unique insights into what goes on
behind the scenes of the +óGé¼-£premier league' of
motorcycle racing. He is also a member of the
MotoGP Race Direction und Safety Commission
and operates as a consultant for safety, amendments
to rules, competition procedures and the
homologation of new tracks. Capirossi believes
that the BMW M lead cars are - in his own words -
"the best possible choice for MotoGP".
His colleague Alex Hofmann can also look back
on many years as a motorcycle racer. In 1998 he
was crowned European Champion and also made
his debut in the World Championship. Since retiring,
he has remained a regular at the racetracks
of this world as a TV commentator for Sport1. As
a BMW M MotoGP Expert, he offers guests the
opportunity to chat to him about the fascination
of MotoGP.
Edgar Mielke is known in Germany as "Mister
MotoGP" on the microphone. The Sport1 presenter
joined the team of BMW M Experts in 2001.
In this role he is able to offer BMW Experience
guests an exciting insight into the world of TV and
live reporting. As an expert commentator, he is
also perfectly qualified to guide them through the
numerous events.
"BMW M AND MotoGP+óGÇP-ó -
THAT IS A LONG
AND SENSATIONAL
PARTNERSHIP."
Edgar Mielke: TV commentator on Sport1
"IT IS GREAT FUN
TO ALLOW GUESTS
A GLIMPSE BEHIND
THE SCENES."
Alex Hofmann: European Motorcycle Champion
"THE BMW M SAFETY CARS
PRECISELY MEET THE
REQUIREMENTS OUT
ON THE TRACK."
Loris Capirossi: three-time World Motorcycle Champion
THE BMW M MotoGP+óGÇP-ó EXPERIENCE.
THE ULTIMATE EXPERIENCE.
The BMW M MotoGP Experience provides a unique
Grand Prix experience with exclusive insights behind
the scenes. The main highlight of the BMW M MotoGP
Experience is undoubtedly a taxi ride in the official BMW
M Safety Cars. BMW guests hop into the passenger seat
next to the official Safety Car drivers before heading out
onto the track, where the stars of MotoGP will do battle
for World Championship points just a little while later. As
well as an insight into the extraordinary performance of
the BMW M cars, the guests are also given a feeling of
just what kind of speeds can be achieved out on the track.
But that is not all that guarantees the BMW M Moto GP
Experience is an unrivalled Grand Prix experience. The
same can be said of the culinary aspect: the guests are
given access to the VIP Village, where they can look
forward to first-rate catering on race weekends. From
the terrace, located either on the start/finish line or the
first corner, guests can relax with a glass of champagne
whilst enjoying the best possible view of action out on
the track. A tour of the service road, which runs parallel
to the racetrack, offers BMW guests a corner-by-corner
introduction to the international circuits. The tour takes
place either on foot or in BMW VIP shuttles. Guests are
also at the heart of the action on the Paddock Walk and
Pit Walk. Here, they can marvel over the technology on
the impressive prototypes at close hand and take in the
scent of petrol - all to the soundtrack of roaring engines.
And there is more: BMW guests can watch the riders and
mechanics at work as they make their final preparations,
while a three-time World Champion reveals the sport's
secrets. BMW M MotoGP Expert Loris Capirossi takes
guests on a tour of the pits and a visit to Race Control.
The Meet & Greet session then allows guests to meet
current MotoGP, Moto2 and Moto3 riders like Valentino
Rossi and Stefan Bradl in person. The race weekend also
includes a trip to the Sport1 commentator booth and
outside broadcast van. Here, BMW M MotoGP Experts
Edgar Mielke and Alex Hofmann explain how the
thrilling race action is transferred from the track to
people's front rooms.
The range of attractions on offer with the BMW M
MotoGP Experience is topped off by a VIP Village
competition and a photo session with the Safety Cars
and Safety Bikes - a nice memento of an unforgettable
Grand Prix weekend.
THE 2014 MotoGP+óGÇP-ó WORLD CHAMPIONSHIP
Datum: |
Veranstaltung: |
Strecke: |
Ort: |
23rd March |
Grand Prix of Qatar |
Losail International Circuit |
Doha (QAT) |
13th April |
Grand Prix of the Americas |
Circuit of the Americas |
Austin (USA) |
27th April |
Gran Premio de la Rep+â-¦blica Argentina |
Aut+â-¦dromo Trmas de R+â-¡o Hondo |
R+â-¡o Hondo (ARG) |
4th May |
Gran Premio de Espa+â-¦a |
Circuito de Jerez |
Jerez de la Frontera (ESP) |
18th May |
Grand Prix de France |
Bugatti Circuit |
Le Mans (FRA) |
1st June |
Gran Premio d'Italia |
Autodromo Internazionale del Mugello |
Mugello (ITA) |
15th June |
Gran Premi de Catalunya |
Circuit de Catalunya |
Montmel+â-¦ (ESP) |
28th June |
TT Assen |
TT Circuit |
Assen (NED) |
13th July |
Motorrad Grand Prix Deutschland |
Sachsenring |
Oberlungwitz (GER) |
10th August |
Indianapolis Grand Prix |
Indianapolis Motor Speedway |
Indianapolis (USA) |
17th August |
Grand Prix +ä+Æeské Republiky |
Automotodrom Brno |
Brno (CZE) |
31st August |
British Grand Prix |
Silverstone |
Silverstone (GBR) |
14th September |
GP di San Marino e della Riviera di Rimini |
Misano World Circuit (ITA) |
Misano Adriatico (ITA) |
28th September |
Gran Premio de Arag+â-¦n |
MotorLand Arag+â-¦n |
Alca+â-¦iz (ESP) |
12th October |
Grand Prix of Japan |
Twinring Motegi |
Motegi (JPN) |
19th October |
Australian Grand Prix |
Phillip Island Circuit |
Phillip Island (AUS) |
26th October |
Malaysian Motorcycle Grand Prix |
Sepang International Circuit |
Sepang (MAL) |
9th November |
Gran Premio de la Communitat Valenciana |
Circuit Ricardo Tormo |
Valencia (ESP) |
PARTNERS.
BMW M Performance Parts
BMW M Performance Parts allow
BMW customers to sustainably realise
their own notions of sportiness in
their own individual style, on their
own private cars. All the components
in the BMW M Performance Parts
range are the result of many years of
BMW motor racing expertise, and are
developed in cooperation with BMW
M GmbH. Anyone opting for BMW M
Performance Parts is making a clear
decision to settle for nothing less
than the highest quality of material
and sporting innovation in the fields
of aerodynamics, chassis, driveline
and cockpit. The enhanced engine
performance,
reduced weight and
optimised aerodynamic properties
result in notably improved
driving dynamics.
Akrapovi+ä-ì
Akrapovi+ä-ì is the leading manufacturer
of premium exhaust systems for
motorcycles and high-performance
automobiles. Akrapovi+ä-ì exhaust
systems are renowned for their
design, lightweight construction and
durability, as well as their impact on
performance and sound. Akrapovi+ä-ì
exhaust systems feature exquisite carbon
or titanium tailpipes and enhance
performance, torque and sound. They
are available for many BMW models.
Oakley
Oakley was founded in 1975 by
Jim Jannard. The first products were
developed for Motocross racing. Since
then, the company has grown into the
leading eyewear brand in motorsport -
on both two and four wheels.
Bridgestone
Bridgestone was founded in 1931 by
Shojiro Ishibashi, the first Japanese
tyre maker. Bridgestone's involvement
in the tyre and rubber business leads
it to be the number 1 tyre & rubber
manufacturer in the world and develop
the best new technologies for high
quality tyres.
The company's philosophy is "Serving
Society with Superior Quality", for all
drivers to be safe on the road. That is
why Bridgestone is at the cutting edge
of innovation and development to offer
the best quality of products, services
and technologies.
Bridgestone is the exclusive provider
of all MotoGP tyres and is also main
event partner of many of the Audi FIS
Alpine Ski World Cup. Bridgestone
drives you safely in all conditions with
all vehicles.
Recaro
The name RECARO is synonymous
on the automobile scene with sporty
and ergonomic seats. The products
incorporate know-how acquired
over the history of the company,
which spans more than 100 years.
Design, ergonomics and comfort are
combined with innovation, craftsmanship
and premium quality. In this
way, the company has been setting
benchmarks for decades: RECARO
Automotive Seating is responsible
for the first retrofittable
sports seat
for automobiles, the lightest car seat
in the world, and the latest range
of sports seats featuring modern
composite designs. For over 40 years,
RECARO Automotive Seating has also
been associated with extraordinary
expertise and a boundless passion
for motor racing. Racing drivers
unwilling to make compromises when
it comes to safety, comfort, quality and
lightweight construction, put their faith
in RECARO.