INTRODUCTION
The boss of the naked sports bike class has just got a whole lot better for 2011.
With an all-new chassis that sets a whole new benchmark, Triumph's most iconic model has not just been improved for 2011, it has moved on to a entire new level. More nimble than before, the 2011 Speed Triple corners and stops like you will not believe.
What's more, it's powered by one of the all-time great power plants and for 2011 the revered 1050cc triple, which packs 7% more torque than its predecessor.
Engine - Frame - Suspension
Engine: Performance is modestly increased, but remains perfectly suited to the bike with strong mid-range power.
Frame: The new frame is beautifully styled, retaining the family resemblance to the old Speed Triple, with the characteristic Triumph twin-tube over-engine design, but much more modern.
Suspension: Completely revised suspension, geometry and weight distribution means the new Speed Triple chassis is a significant improvement over the old, with much improved agility, handling and cornering ability.
HISTORY: 15 YEARS SPEED TRIPLE
Since its launch in 1994, the Speed Triple has become a genuine motorcycling icon and in for 2011, Hinckley's most popular model continues to go from strength to strength.
NEW SPEED TRIPLE TARGET CUSTOMER INFORMATION
Facts only about current Speed Triple Owners!
Age: Average 38.4 (UK average of 43.9)
Gender: 97.5% male
Details:
- 45% expect to keep their bike for over 4 years
- 68% are new to Triumph
- Looks and design are most important reasons for purchase (35%) as well as overall performance (34%)
- 77% of customers found information about the bike on the Triumph website, which lead to purchase.
- After 6 months of ownership:
- 52% rated as "outstanding"
- 42% as "very good"
- Average annual mileage 4670
- 68% of owners said they ride alone over 95% of the time.
Target Owners Group in other words!
Age: late 30s to mid 40s
Gender: Male
Usage: Short to medium commute and pleasure riding.
Character:
- Ride alone - Aggressive riding image.
- Pride in ownership - knowledge that it is a top level naked sports bike.
- Awareness of unique styling and special engine character.
- Use bike as a statement - standing out in a crowd.
- Use to grab attention; it's a 'love it' or 'hate it' bike that once ridden, delivers huge smiles and fun, as well as leaving an impression.
The US roadster segment is stable on a lower level, while the overall and traditionally Roadster-friendly European markets are still slightly declining, but stabilizing now. Biggest advantage ever to focus on Triumph unique selling propositions as featured throughout this document.
NEW SPEED TRIPLE ABS WITHIN THE TRIUMPH MODEL RANGE
- 106PS and 68NM
- Unmistakeable sound of the triple, addictive
- Think of fusion of Speed Triple and Daytona 675
- Sharpened "R" Version features Daytona features Daytona suspension and brake components
NEW SPEED TRIPLE ABS
Share our obsession.
- 135PS and 111Nm
- The new 1050 triple engine gives now even more power, torque and character
- Usage is short to medium distance pleasure riding and commuting
- Speed Triple is our top of the range naked sports bike, sitting above the Street Triple R
- focussed on performance and excitement, with much less emphasis on practicality than the Tiger 1050
- ABS is now available
Tiger 1050 /SE/ABS
The perfect all-rounder.
- 115PS and 98NM
- Commanding riding position, wide handlebars
- At home on tight, twisty roads and urban environment
- Panniers are series on Tiger SE
- ABS optional
Competitors / Comparison Autumn 2010
KTM SUPERDUKE
- V-Twin \* 990cc \* 120PS \* 102NM / chain
- 186/204 kg \* 850mm \* 18.5l
- ABS not available
- Front: USD; Adjustable for preload, compression, rebound
- Rear: Adjustable for preload, rebound
- Instruments: Digital Speedo, analogue tacho, trip Computer
DUCATI STREETFIGHTER
- L-Twin \* 1100cc \* 95PS \* / chain
- 169kg/na kg \* 840mm \* 155PS \* 16.5l
- ABS n/a
- Front: fully adjustable USD forks
- Rear: fully adjustable monoshock
- Instruments: Digital speedo, rev counter, engine controls
HONDA CB1000R
- In-line 4 \* 1000cc \* 125 PS \* 100NM / chain
- na/217 kg \* 825mm \* 17l
- ABS optional (GBP 400,-)
- Front: USD; Adjustable for preload, compression, rebound
- Rear: Adjustable for preload, rebound
- Instruments: Digital speedo, analogue tacho, trip computer
DUCATI MONSTER/S
- L-Twin \* 1100cc \* 95PS \* 105NM / chain
- 169/na kg \* 810mm \* 15l
- ABS optional
- Front: Adjustable for preload, rebound
- Rear: Adjustable for preload, rebound
- Instruments: : Digital speedo, rev counter, engine controls
KAWASAKI Z1000
- In-line 4 \* 1043cc \* 138 PS \* 110NM / chain
- na/218 kg \* 815mm \* 15l
- ABS not available
- Front: USD; Adjustable for preload, compression, rebound
- Rear: Adjustable for preload, damping
- Instruments: n/a
YAMAHA FZ1
- In-line 4 \* 998cc \* 150PS \* 106NM / chain
- na/214kg \* 815mm \* 18l
- ABS optional
- Front: USD; Adjustable for preload, compression, rebound
- Rear: Adjustable for preload, rebound
- Instruments: n/a
NEW SPEED TRIPLE
- In-line-triple \* 1050cc \* 135PS \* 111NM / chain
- 214kg \* 825mm \* 17.5l
- ABS optional
- Front: USD; Adjustable for preload, compression, rebound
- Rear: Adjustable for preload, compression, rebound
- Digital speedo, analogue tacho, trip computer
DESIGN AND STYLING
Triumph's trademark twin headlights, single-sided swingarm and high-level silencers have all been restyled for a more aggressive and contemporary look, as well as improved performance, while the soulful 1050cc triple has been refined and uprated with 7% more torque for an even more engaging experience.
Front
- Twin headlights with evolved design
- TMPS-ready instruments
- Coded key immobiliser
Frame
- characteristic Triumph twin-tube over-engine design
- enhanced balance and geometry
- Pure factory streetfighter look
- Wider 190-55/17 rear tyre
Engine
- Tilted forwards for optimum balance and geometry
- Unique sound, iconic status, more Power and Torque
Wheels
- significantly lighter than the wheels of old Speed Triple
- contributing to the handling improvements.
- Around 1kg has been saved from each wheel reducing the un-sprung weight
TOP 3 KEY FEATURES OF NEW SPEED TRIPLE ABS
Engine
- Slightly tilted forward, redistributing the weight
- More power and 7% torque increase
Brakes and Wheels
- ABS now optional
- High value Brembo brakes
- Both Wheels are 1kg lighter now
Chassis and Suspension
- Completely revised geometry and weight distribution
- Much improved agility
- Much improved handling and cornering ability.
KEY FEATURES OF NEW SPEED TRIPLE ABS OVERVIEW
Riders position
…has moved forward
…more purposeful and modern position
Lpwer, narrower seat
New headlights
…aggressive triangular double headlight design
….distinctively Triumph
Chassis
…redistributed weight, enhanced balance and geometry
Rear wheel
…1kg lighter
…wider, now with 190-55
Rear suspension
… Fully adjustable for rebound and compression damping for unparalleled control.
Engine and transmission
…more Power and Torque
….evolution of the iconic triple
…tilted forward for enhanced geometry
Front Wheel
…1kg lighter
Front brakes
…high value Brembo brakes
Front Fork
…redeveloped fully adjustable front fork for improved handling and stability at speed
ABS
…optional
Rear brakes
ABS
…optional
Briefest summary ever: the all new Speed Triple features +5PS +8NM -8KG!
TRIUMPH NEW SPEED TRIPLE ACCESSORIES
- Seat cowl
-
Fly Screen Visor Kit
- Fly screen - colour coded
- Bar end mirror kit - gloss black
- Tyre Pressure Monitoring System
- Belly Pan - colour coded
- LED Indicator Kit - gloss black
- Arrow Slip-on silencers …and Arrow low-boy 3 into 1 race exhaust
TRIUMPH GEAR - FIVE TECHNOLOGIES IN STYLE
AIR FLOW TECHNOLOGY
Air-Flow-Tech ventilation panels give the rider full flexibility when dealing with the elements allowing a cooling air-flow through the jacket when required.
FIT TECHNOLOGY
Three Fits: Close Fitting, Straight Fitting and Comfort Fitting, all designed to perform with our riders specific requirements in mind
PROTECTION TECHNOLOGY
From the fabric to the protectors, we ensure all products are designed to the highest standards.
WATERPROOF TECHNOLOGY.
Keeps the rain at bay. Membrane technology offers high levels of waterproofing whilst also being very breathable.
ALL SEASON TECHNOLOGY
True all season jackets offering waterproof, thermal and full mesh ventilation in one product.
The Key Selling Points
Look and Design
- Distinctive, iconic, aggressive
- Overall look of the Triumph Speed Triple has been the ONE most important reason for purchase in its 15 year history
- Engine is now tilted more forward and rider sits closer to handlebar, this brings up a more relaxed, cool and modern position
- The overall look and design makes the new Triumph Speed Triple ABS the ONE AND ULTIMATE factory streetfighter
Engine and Suspension
- The iconic triple engine has evolved again
- More power and torque increase by 7%
- Huge improvement of the already great handling and cornering of its predecessor by re-distributing the weight and sharpening the geometry
Briefest summary ever: the all new Speed Triple features +5PS +8NM -8KG!
Available Colours
- PHANTOM BLACK Metallic
-
CHRYSTAL WHITE Metallic
- DIABLO RED Solid
For more information please contact:
Mal Jarrett
Marketing Manager
PS Importers
20 Stubbs Street Kensington, Vic 3031
Mob: 0407 726682
Tel: + 61 (03) 9381 9765
Fax: + 61 (03) 9381 9798
Email: mal@psimporters.com.au