THE PIAGGIO GROUP AND (RED) TOGETHER AGAIN
VESPA PRIMAVERA WEARS RED IN SUPPORT OF THE GLOBAL FUND

For the fourth consecutive year, Piaggio Group renews its partnership with (RED) by presenting the new (VESPA PRIMAVERA)RED 125 and 150 cc project.

Millions of people and the world's most iconic brands come together with (RED) to participate in an enormous challenge, to definitively beat illnesses such as HIV/AIDS, tuberculosis and malaria. Since its foundation in 2006, the work of Bono and Bobby Shriver, (RED) has contributed more than 500 million USD to the Global Fund for the fight against AIDS. (RED) funds have already had an impact on more than 110 million people thanks to prevention and treatment activities and consultancy and support services, with a particular focus on countries where HIV is often passed from mother to child. Thanks to collaboration with the Vespa for Children programme, the Piaggio Group has also contributed to bringing (RED) and support for the Global Fund to India, one of the countries most affected by the problem.

This year, the star of this charity initiative, such an international success since its birth in 2016 thanks to the iconic status and popularity of the partners involved, is Vespa Primavera, a true style icon and a legendary name in the Vespa story.
Born in 1968, Vespa Primavera today embodies all those values that made it so successful more than half a century ago. Young, innovative, technologically avant-garde, agile and dynamic, and environmentally friendly, today's Vespa Primavera is a star of its time, inheriting the freshness and joie de vivre of its progenitor.
(VESPA PRIMAVERA)RED is powered by the modern 125 and 150 cc four-stroke single cylinder i-get engines, air cooled and equipped with electronic injection and 3 valve distribution. A remarkably environmentally friendly engine capable of performance at the top of its category, that allows Vespa Primavera to be particularly lively both in city traffic conditions and on the open road.

The (VESPA PRIMAVERA)RED special edition has its entire steel chassis painted in the characteristic redcolour, which elegantly envelopes the livery as well as adorning the wheel rims, making for a truly unique and immediately recognisable model. Red is the charm that grows over time. (VESPA PRIMAVERA)RED represents the evolution of a style, the meeting with modernism that enhances the elegance of the original design. (VESPA PRIMAVERA)RED tells the story of our best past and renews it in the aesthetics, attention to details and respect for the environment.
Further enhancing this version is the essential, iconic Vespa (RED) logo, that, flanking the Piaggio Group "shield" positioned on the unique Primavera tie, adorns the front shield with its contrasting white signature.

Attention goes beyond the pure aesthetics though, to focus on design details that are typically Made in Italy. The comfortable, ergonomic (VESPA PRIMAVERA)RED seat is created in nubuck leather, borrowed from the Vespa 946 – the model voted aesthetically and technologically perfect from which (VESPA PRIMAVERA)RED inherits its prized exclusivity.

As to how Vespa aficionados can help to make the world a better place, for each (VESPA PRIMAVERA)RED purchased, $100 will be donated to the Global Fund to fight AIDS, which is providing 500 days of life-saving HIV/AIDS medication.