A new-look will be rolled out to future Bridgestone Select stores, with the retailer unveiling a fresh interior.

Bridgestone launched its retail franchise model, Bridgestone Select, in 2006 and was determined to set its stores apart from retail competitors by creating a more inviting and customer friendly in-store experience.

The new-look interior is a complete refresh of Bridgestone Select's current reception and waiting area, with a contemporary design and materials that reflect Bridgestone's commitment to reducing its environmental footprint.

Bridgestone Australia's Director of Sales, Heath Barclay, believes Bridgestone continues to move the expectation of what a customer experience should be.

"When we launched Bridgestone Select, we did the unexpected by removing tyres from the showroom. Our goal was to create an environment that didn't look, feel or smell like a tyre store and provide a clean, welcoming environment. This next iteration of our store interior is about redefining the customer experience again," Mr Barclay said.

"We've seen retail stores in many industries undertake overhauls of their store experiences in recent years, for example the McDonalds of today is vastly different to that of three years ago. Our new stores set us apart from the rest of the industry, and of course our beloved gecko on the wall adds a spark of personality to the room." 

The new interior features energy efficient LED lighting, a mix of warm timber and sleek, colourful finishes and recycled tyre rubber flooring to create an urban-chic industrial look, while the addition of an environmentally inspired corner will highlight Bridgestone's environmental stewardship initiatives.

The revamp comes just one year after Bridgestone Select began rolling out a new exterior look, moving to a vibrant red store.

"The move to red stores has been well received. Red has always been a colour associated with the Bridgestone brand so our new stores and stores that are undergoing refurbishment are becoming even more recognisable to customers seeking out our brand."

"Our goal was to set Bridgestone Select apart and with our commitment to providing the best possible customer experience. I believe our new interiors combined with our great level of service will lead to high customer satisfaction."  

Bridgestone Select was recently named as the winner of Canstar Blue's Most Satisfied Customers – Auto Servicing category, as well as the Reader's Digest Gold Quality Service Award for the tyre retail category in 2018.

The new store interior will be rolled out into the Bridgestone Select network from 2019.