NEW ADVERTISING CAMPAIGN RAISING AWARENESS &
CONSUMER INVOLVEMENT LAUNCHES AUGUST 2015
Up to 40% of Australian drivers are buying cheaper budget tyres
to save money, thinking there is no safety risk.
Many consumers are uninvolved in choosing tyres, relying on
price, because they don't perceive any difference.
A May 2014 CHOICE\* Australian tyre review warned consumers of
the dangers of some tyres on wet roads:
"…performance in emergencies or wet
weather conditions is what really counts, and some of the poorer
performers under these circumstances were downright
dangerous." www.choice.com.au
Choosing the wrong tyre may mean not being able to stop in time,
on a wet road, to avoid an accident with another vehicle or to
avoid hitting a pedestrian on the road, which could possibly, and
tragically, be a child.
In the past year, GT Radial tyres has been recommended twice in
CHOICE\* Australian tyre tests:
- GT Radial Champiro Eco 175/65R14 tyres recommended by choice in
December 2014
- GT Radial Champiro UHP1 215/50R17 tyres recommended by choice
in May 2015
GT Radial tyres are priced to be great value for money, offering
equal or better performance than market leaders.
To alert Australian drivers that there is a risk choosing budget
tyre brands, the Australian importer of GT Radial tyres, Tyres4U is
launching a national advertising campaign from August 2015.
GT Radial advertising will appear on the Prime 7 TV network
throughout regional Australia as well as nationally with online
video advertising on Facebook, YouTube and popular websites in
Australia.
Australian parents will become aware that they can improve their
family's safety and reduce risk on wet roads if they insist on GT
Radial tyres next time they need tyres.
GT Radial tyres also come with a unique 5 Year Free Tyre
Replacement Guarantee protecting consumers against any
manufacturing defects for total peace of mind.
The website www.gtradial.com.au will be
relaunched to feature the new GT Radial advertising and wet braking
safety campaign with a dealer locator showing drivers where to get
GT Radial, including at over 200 Tyreright and affiliated Tyreright
service centres throughout Australia (www.tyreright.com.au)
View the new GT Radial advertising campaign on the GT Radial
Australian YouTube channel now:
30 sec TV ad (https://youtu.be/fh0LcEFj_R4)
and 4 min full test video (https://youtu.be/YBlHfyV-7L0)
\* Reproduced with permission from choice.com.au
For more information see pdf: " GT Radial - safer tyres for
Australian families" or www.gtradial.com.au or
contact:
Gregor Stone | GENERAL MANAGER - MARKETING |
Tyres4U | 165 - 171 Milton St., Ashfield, NSW, 2131
p: 02 9716 1716 | f: 02 9799 3211 | m: 0421 050 789 | e: gregors@tyres4u.com.au | w: www.tyres4u.com.au