- Jaguar Land Rover's venture capital arm invests in Outdoor Adventure Platform and 3D mapping technology company FATMAP
- FATMAP has pioneered a new mapping tool for outdoor adventure lovers and mountain professionals
- Land Rover and FATMAP both have adventure lifestyles at their heart
- Travel and digital lifestyle services are a key focus area for InMotion Ventures
London, UK – InMotion Ventures, Jaguar Land Rover's venture capital arm, today announces its investment in FATMAP, the leading platform for outdoor adventure lovers and mountain professionals with cutting-edge global 3D mapping technology.
The investment from InMotion Ventures, along with Episode 1 and Capnamic Ventures, will support FATMAP with their global ambition to become a key destination for adventure and outdoor activities. Skiers, hikers, trail-runners, mountain-bikers and climbers can all use FATMAP technology to navigate the off-road world more easily.
Both FATMAP and Land Rover have adventure lifestyles at their heart. Land Rover offers best-in-class off-road capability; FATMAP develops best-in-class 3D mapping with the ambition of becoming a global platform for adventure.
Misha Gopaul, Chief Executive Officer, FATMAP, said: "Recent innovation in mapping has been focused on urban environments and until now the rest of the planet has been stuck with outdated tools. Our new global platform addresses the growing need for people to disconnect and spend time in the outdoors and a key part of our mission to help people to have better, safer adventures. Our ultimate vision is to become the go-to destination for outdoor adventure and travel and InMotion Ventures are the perfect partner to help us achieve that."
Sebastian Peck, Managing Director, InMotion Ventures, said: "Delivering great digital experiences that are consistent with our brands is fundamental to our strategy. Investing in the next generation of technology enabling travel and outdoor adventures is becoming an important focus area for InMotion Ventures. We are very excited to be working with Misha Gopaul and his leadership team at FATMAP to build the ultimate tool that allows outdoor adventurers and professional athletes to discover and master the most challenging territory."
FATMAP is the 13th company to join InMotion Ventures' portfolio.
ENDS
For further information, contact:
Sally Clift
Corporate Affairs PR Manager
E: sclift2@jaguarlandrover.com
James Scrimshaw
Product Public Affairs Manager, JLR Australia
E: jscrimsh@jaguarlandrover.com
Evelina Tran
PR Intern, JLR Australia
E: etran1@partner.jaguarlandrover.com
Editors' notes:
About InMotion Ventures
InMotion Ventures invests in high-growth companies in the mobility, transportation and travel sector. Powered by Jaguar Land Rover, we're dedicated to backing innovations that will change the way we move. We invest globally in start-ups at all stages from Seed to Series B. Alongside our core investment activity, we collaborate with the wider Jaguar Land Rover business to develop new products and services that provide unforgettable experiences for new and existing customers.
Learn more about InMotion Ventures and its investments at inmotionventures.com
About FATMAP
FATMAP's advanced 3D mapping technology, outdoor community and curated adventure guidebook is used by top professionals and outdoor enthusiasts to enjoy better, safer adventure. They are building a global Outdoor Adventure Platform that brings together consumers with businesses, destinations and brands.