A new diesel model is paving the way for Jaguar's expansion into the diesel market, the new 2.0D diesel will be on sale in Europe from September this
year.
With the introduction of all-wheel drive 2.5 litre and 3.0 litre V6 petrol models at launch in 2001, the X-TYPE compact executive sports saloon opened Jaguar
ownership to a new, younger audience. The addition of a front-wheel drive 2 litre petrol V6 last year saw the X-TYPE become even more affordable and accessible, without losing any of the core
Jaguar values. The 2.0 litre diesel will extend the choice again, introducing an all-new engine option in the form of a four-cylinder, 16-valve turbo diesel with common-rail injection.
Developed for its role in the X-TYPE 2.0D, this refined, fuel- efficient and powerful engine offers up to 130ps (128bhp DIN) (96kW) plus an impressively flexible 330Nm (243lb ft) of torque with
the facility for 'overtaking' overboost to as much as 350Nm (258 lb ft). Just as importantly, it also offers the advantages of fuel economy and a super-low emissions rating.
"We are delighted to be introducing a diesel X-TYPE. It is exactly what buyers want and for Jaguar opens up a vital new market sector, presenting significant opportunities to capitalize on the
rapidly increasing pan-European demand for premium diesel cars. With the new 2.0D X-TYPE on sale this year and our all-new V6 diesel coming in the S-TYPE in twelve month's time, Jaguar is
perfectly positioned for success as we make our diesel debut. "
Mike Wright Managing Director, Jaguar Cars
Offering an uncomplicated answer to personal preferences for petrol or diesel - without price differentiation - the new 2.0D is expected to take full advantage of what Jaguar market research has
identified as a latent demand for a diesel-engined X-TYPE in Europe. Since launch in 2001, X-TYPE sales have exceeded 125,000 worldwide, contributing strongly to Jaguar's growth and to
global sales of more than 130,000 cars in 2002 +óGé¼GÇ£ the company's fifth successive record year.
The X-TYPE 2.0D will allow Jaguar to compete for the first time for a share of the increasingly important premium diesel market, which accounts for around half of the segment across Europe, and
as much as 33 per cent in the UK. With its combination of affordability, low running costs and traditional Jaguar luxury and driving dynamics, the new X-TYPE 2.0D is likely to account for almost
two thirds of X-TYPE sales across Europe (50% in the UK) in its first year.
As with other X-TYPE models, the new 2.0D will be available in three trim and equipment levels; Classic, SE and Sport.
To power the first diesel-engined X-TYPE, Jaguar adopted a state-of-the-art, common-rail direct injection turbodiesel, tailored specifically for life in a compact sports saloon. Its unique
installation package has been developed for the needs of the luxurious, driver-focused X-TYPE - in which mechanical and aural refinement and effortless long-distance performance are vital
ingredients of the car's character.
The new 2.0 litre diesel engine offers petrol-engine levels of refinement and everyday driveability. The engine delivers class-leading emissions and very competitive 50.3mpg (combined cycle) fuel
economy. In addition, whole life costs are reduced by minimal maintenance requirements and long component life. But most of all the X-TYPE 2.0D is engineered to offer relaxed cruising and ample
performance in 'real world' conditions, thanks to strong top-end power and considerable mid-range flexibility. When the X-TYPE was introduced, positioned below the S-TYPE in both size
and price, it was designed to open up Jaguar to a new, younger generation of buyers in the compact premium saloon segment. In this respect +óGé¼GÇ£ as well as in engineering terms - the X-TYPE
has achieved its goal.
The new X-TYPE 2.0D combines the best of Jaguar with the best of diesel. Take fuel economy as an example: the combined cycle figure of 50.3 mpg gives a potential range of more than 1,000km (over
600 miles) between fill ups.
But beyond the rational appeal, there is also the emotional side of Jaguar ownership. The steering and suspension of the new 2.0 litre diesel have been optimised for the diesel powertrain to
perform just as a Jaguar should. For the enthusiastic driver, the X-TYPE 2.0D's spirited performance and mid-range flexibility are highly satisfying. Just as importantly, it also has the sporting
chassis dynamics, supple ride and secure handling of other X-TYPE's. All of which means that for any driver, the new X-TYPE 2.0D delivers everything that distinguishes a Jaguar: a blend of style,
performance, agility, refinement, quality +óGé¼GÇ£ and individuality.
"In every area, from refinement to driving dynamics, our aim was to make the first diesel-engined X-TYPE indistinguishable from a petrol-engined X-TYPE, especially in the way that it sounds, and
in the way that it delivers effortless ground-covering performance - just like a Jaguar should."
Mike Cross Chief Engineer, Vehicle Integrity, Jaguar Cars
The updated X-TYPE range takes Jaguar ownership, as well as the Jaguar philosophy, into new areas +óGé¼GÇ£ with the 2.0 litre diesel leading the charge.
At this stage Jaguar is not planning to release the X-TYPE 2.0D in the Australian market.
For further information contact
Amanda Wheeler
Jaguar Australia
Phone: (02) 9020 1413
Mobile: 0412 524 827
Email: awheele9@jaguar.com