JAGUAR AND STELLA MCCARTNEY BRING THE NEW XE TO
PARIS
#FEELXE
- Stella McCartney OBE and Jaguar have created a series
of Exhilarating FEEL XE Experiences for consumers to mark the
arrival of the XE in Paris
- Stella has dressed Jaguar vehicles in her Spring
2015 Superhero print as part of the FEEL XE campaign
- The partnership between Jaguar and Stella reflects a
shared design philosophy that celebrates modernity, performance and
innovation
- This collaboration with Stella marks the next phase in
the Jaguar XE reveal at the Paris Motor Show on 2
October
22 SEPTEMBER 2014: Ahead of Stella McCartney's
Paris Fashion Week Show on 29 September, Jaguar has joined forces
with the leading British designer for the next phase of the FEEL XE
campaign as the roll-out of the new Jaguar XE continues. Both
Stella and Jaguar represent the best in British design and have a
shared commitment to modernity, performance and innovation, and the
FEEL XE Experience is an expression of this design philosophy.
Speaking about her work on the FEEL XE campaign, Stella
McCartney OBE commented: "Jaguar is a British brand that's full
of heritage, charm and one that I've admired for years so it's a
pleasure to be finally working directly with them. It was
interesting to adapt my playful Superhero print for the XE, adding
a feeling of empowerment to its exhilarating design - I can't wait
to see it on the streets of Paris."
The FEEL XE Experience marks the next phase in the XE reveal,
where Jaguar will announce full details of the entire XE range at
the Paris Motor Show, from the exceptionally efficient 99g/km
E-Performance model to the thrilling 250km/h supercharged S.
Together, the two prestigious British luxury brands have created
the FEEL XE Experience; featuring a fleet of luxury Stella
McCartney inspired Jaguars draped in her distinctive Superhero
print from her Spring 2015 collection. These vehicles will be
taking to the streets of Paris on Monday 29 September, delivering a
series of FEEL XE Experiences that have been carefully curated by
Stella and Jaguar to provide consumers with an Exhilarating taste
of cultural highlights that are unique to Paris.
Two years after graduating from Central St. Martins College of
Art and Design, London, Stella moved to Paris and four years later
she launched the first collection of Stella McCartney fashion house
in Paris. The French capital remains close to her heart and it is
still the city where Stella shows her new ready-to-wear collections
every season. It is fitting that the streets of Paris will be the
only city in the world to have the Jaguar Superheroes on its
streets.
Ian Callum, Jaguar's Director of Design, spoke about his
admiration for Stella McCartney's work and their shared passion for
British design and innovation: "I've always greatly admired
Stella's work and enjoyed her previous collaborative projects,
especially the performance apparel for the GB Olympic Team. It is a
beautiful demonstration of Stella's commitment to elegance, style
as well as functionality and, performance which are attributes that
I looked to express in the Jaguar XE."
The FEEL XE Experience marks the continuation of Stella's
involvement in Jaguar's FEEL XE campaign. Stella attended the
Jaguar XE global premiere at Earls Court in London on 08 September,
and she also chose to arrive in the XE, the most fuel-efficient
Jaguar to date, at The 2014 Stella McCartney Green Carpet
Collection earlier this month.
Following the FEEL XE Experience in Paris Jaguar will announce
details of its next FEEL XE project with British actor Idris Elba
in the coming months. To learn more about the FEEL XE Experience,
and see the cars on the streets of Paris on Monday 29 September
ahead of the Motor Show, visit TBC
See www.media.jaguar.com for all
words, still photography and video files.
For high-resolution video files visit www.broadcast.jaguarlandrover.com
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FOR FURTHER INFORMATION
Mark Eedle | Brand Manager Australia
E: meedle@jaguar.com | T: 02
9020 1501
Bethany Allsopp | Marketing and Public Affairs
Specialist Australia
E: ballsopp@jaguar.com |
T: 02 9020 1425