Kumho has debuted an all-new Ultra High Performance tyre aimed at providing the best possible performance for luxury sports and performance vehicles rivalling that of tyres from acknowledged European and Japanese manufacturers.

The new Kumho KU39 Ecsta LE Sport is a maximum performance tyre for premium sports cars, sport coupes and sedans using Kumho's precision-tuned tread design.

The new KU39 Ecsta LE Sport offers superior grip coupled with high-speed stability, uncompromising wet and dry traction coupled with a smooth ride to meet the needs and expectations of owners of ultra high performance cars and SUVs.

According to Kumho Tyres Australia managing director, Mr Edmund Cho, the new KU 39 Ecsta LE Sport is designed as a no compromise tyre to take on the leading European and Japanese brands head on and comes with a Y speed rating making it capable of speeds of up to 300km/h.

"Kumho makes no apologies for taking on the leading brands with a tyre that delivers the same levels of ultra high performance owners of the likes of BMW, Mercedes Benz, Audi, Porsche and Aston Martin demand," said Mr Cho.

"KU39 is aimed squarely at the European premium tyre market taking on the likes of Bridgestone's Potenza REO50, Continental Extreme Contact, Michelin Pilot Sport 2 and Pirelli P Zero and out performs them in every area," he added.

"The advantage the KU39 Ecsta LE Sport offers is that while it matches the European and Japanese UHP opponents it offers a significant price advantage by comparison."

The new 'flagship' tyre of the Kumho range the KU39 is a sports performance tyre which delivers dynamic handling in all conditions for powerful prestige vehicles.

Although designed for maximum performance this tyre possesses controlled ride and refinement which minimises noise levels while driving at high speed.

The new KU39 Ecsta LE Sport tyre uses an asymmetric design to ensure superb water evacuation for optimal driving on both wet and dry roads, while a solid centre rib provides continuous contact with the road enhancing straight-line stability and steering response.

Kumho engineers have designed KU39 Ecsta LE Sport with a variable tread block design in order to reduce road noise for improved ride comfort and overall driving pleasure while its optimised footprint shape provides stable driving performance and even wear across the life of the tyre.

The KU39 Ecsta LE Sport comes in a range of 36 sizes ranging from 205/55 R16 to the ultra low profile 295/30 R19.

Since it's inception in 1960, Kumho Tyres has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the top ten tyre companies.

Over the past half-century Kumho Tyres has built the foundation for a sustainable company, which has thrived through a full range of business environments.

Kumho has succeeded in the development of superior tyres for all vehicles including high performance, passenger, sports utility and recreational vehicles, as well as light trucks, heavy truck and buses, industrial, agricultural, mining and construction vehicles as well as aircraft.

Kumho produces more than 65 million tyres annually with a massive research and development program which comprises more than 600 research personnel and 300 testing machines at proving grounds in South Korea, China, Europe and North America, Kumho leads the world with the latest in tyre technology, safety and performance.

In Australia Kumho markets an extensive range of tyres for cars, 4WD's, light commercials, trucks and buses with a network centered around five state locations with the ability to distribute tyres to retailers across all areas of Australia.

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