Leadingtyre manufacturer Kumho has launched a new generation of modestly priced small car tyres with the introduction of the Sense KR26.

The Sense range is an evolution of Kumho's Solus and is a new entry-level tyre, targeting the most popular segment of the Australian car market - compact and small to medium cars.

According to Kumho Tyre Australia's national marketing and training manager, David Basha, the Sense KR26 has been developed to provide a long lasting, cost effective, quality tyre for Australia's most popular cars such as Mazda 3, Hyundai i30, Toyota Corolla, Hyundai i20, Toyota Yaris, Holden Cruze, Honda Jazz.

"The best selling cars in Australia are all small to medium size and the Kumho Sense KR26 is an affordable quality tyre for the most popular passenger cars on the Australian market," said David Basha.

The Sense KR26 features a symmetrical tread design with curved sipes in the blocks to improve stiffness in the tyre, limit block slip and increase mileage.

Curved lateral grooves not only aid the tyre's longevity but push the water towards the three longitudinal grooves which ensure the KR26 effectively channels water and prevents aquaplaning.

Kumho's OPST (Optimal Pitch Sequence Technology) has been used in the tread design to provide a quieter ride as well as optimising the contact area with the road.

"It's no secret that motorists don't like replacing tyres and the Sense KR26 means car owners won't have to compromise quality when choosing a more affordable tyre for their economy cars.

"The goal has been to provide a superior tyre for a competitive price and the Sense KR26 has achieved that," he added.
Over the past half-century Kumho Tyres has built the foundation for a sustainable company, which has thrived through a full range of business environments.

Kumho has succeeded in the development of superior tyres for all vehicles including high performance, passenger, sports utility and recreational vehicles, as well as light trucks, heavy truck and buses, industrial, agricultural, mining and construction vehicles as well as aircraft.

Kumho produces more than 68 million tyres annually with a massive research and development program which comprises more than 600 research personnel and 300 testing machines at proving grounds in South Korea, China, Europe and North America, Kumho leads the world with the latest in tyre technology, safety and performance. In Australia Kumho markets an extensive range of tyres for cars, 4WD's, light commercials, trucks and buses with a network centred around five state locations with the ability to distribute tyres to retailers across all areas of Australia.

For further media information contact:

Tom Worsley 

Thomson PR

Ph 0400 454 731

tom@thomsonpr.com.au