The rapidly expanding Kumho Platinum Dealer network is set to turn pink in October to support National Breast Cancer Awareness Month.

Staff at Kumho's 30 plus Platinum Dealers will wear hot pink shirts during the month of October in order to raise awareness for breast cancer and support the McGrath Foundation.

Kumho has been a major benefactor of the McGrath Foundation since 2009 and the decision to go pink this October coincides with Kumho committing to a further $100,000 donation in 2014.

According to Kumho National Trade Manager, Glenn Pearse, Kumho Platinum Dealers are community minded and are proud to assist in raising awareness for such a worthy cause.

"Raising awareness of breast cancer is something Kumho is passionate about because of our partnership with the McGrath Foundation," said Glenn Pearse.

"As well as funding specialist breast care nurses around Australia, the McGrath Foundation is a leading charity for breast cancer awareness. Kumho's Platinum Dealer network is proud to go pink in October to show its support of such a worthwhile cause."

Breast Cancer Network Australia estimates nearly 15,000 women will be diagnosed with breast cancer in 2013.

"Breast Cancer affects the entire family of the patient which highlights the importance of the work McGrath Foundation breast care nurses carry out in providing support and education," added Glenn.

"Kumho is proud of its association with the McGrath Foundation and urges motorists to show their support by making a donation at a participating Platinum Dealer this October."

The Kumho Platinum Dealer program was initiated in 2009 to showcase Kumho's quality product line the through a network of dealers showing the upmost professionalism and customer service.

Since its inception in 1960, Kumho Tyres has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the top ten tyre companies in the world.

Over the past half-century Kumho Tyres has built the foundation for a sustainable company, which has thrived through a full range of business environments.

Kumho has succeeded in the development of superior tyres for all vehicles including high performance passenger cars, sports utility and 4X4, as well as trucks, buses, mining and even aircraft.

Kumho produces more than 68 million tyres annually with a massive research and development program which comprises more than 600 research personnel and 300 testing machines at proving grounds in South Korea, China, Europe and North America. Kumho leads the world with the latest in tyre technology, safety and performance.

In Australia Kumho markets an extensive range of tyres for cars, 4WDs, light commercials, trucks and buses with a network centred around five state locations with the ability to distribute tyres to retailers across all areas of Australia.

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