- Land Rover's iconic family SUV celebrates a quarter of a
century milestone
- XXV Special Edition commemorates 25 years of Discovery,
offering distinctive visual style and premium interior with
legendary capability
- Over 1 million Discovery models sold worldwide since launch in
1989
- On sale Quarter 3 in Australia
Whitley, UK, 17 February 2014 - Land Rover has
unveiled a new Discovery XXV Special Edition as a celebration of
the 25th anniversary year of the original launch of its versatile
family SUV.
First introduced in 1989, the Discovery revolutionised the 4X4
landscape. Its combination of contemporary design, spacious and
user-friendly interiors, unflinching capability and extreme
versatility made it an instant hit. With the release of each new
generation, the Land Rover Discovery has cemented its position as
the most capable, versatile SUV in the world.
Thanks to its formidable array of innovative and award-winning
technologies, from Terrain Response® to Hill Descent
Control, the Discovery is as comfortable taking on everyday
journeys as it is tackling the world's harshest terrain - as
numerous intercontinental expeditions have proved. Over its 25
years it has been chosen as the explorer's choice to take on
challenges and adventures; Sir Ranulph Fiennes used an original
Discovery in his exhibition to discover the Lost City of Ubar,
while the Discovery 3 was used on the record holding London-Cape
Town drive in 2013. Discovery models have also been used in Land
Rover's own famous G4 Challenge and Camel Trophy.
The XXV has been built to commemorate 25 years of Land Rover's
iconic family SUV. The special edition vehicle comes in a choice of
four exterior colours, has distinctive badging and a sophisticated
and premium interior lined with Windsor leather.
Phil Popham, Group Marketing Director at Jaguar Land Rover, said
"Since its inception the Land Rover Discovery has been pivotal to
the success of the brand and has now become an iconic design in its
own right. Discovery has led the way in terms of innovation,
featuring technologies such as Terrain Response, which made
off-roading much more accessible. The Discovery XXV Special Edition
is the ultimate in sophisticated versatility and a fitting tribute
to the legendary status of this iconic Land Rover."
Distinctive Exterior
This special-edition comes with a choice of four exterior colours -
Causeway Grey, Santorini Black, Fuji White and - to mark the
jubilee - Indus Silver. It also features Narvik Black grille
surrounds and mirror caps, and Dark Atlas features on the grille
and fender vents. Silver full-length roof rails, body-coloured
handles and a stainless steel bumper accessory tread plate
complement the exterior.
Also featuring distinctive XXV badging on the front door and
tailgate, the special edition is fitted with newly designed 20-inch
five-split-spoke forged alloy wheels in a light polished-silver
finish.
Sophisticated Interior
The XXV Special Edition builds on the Discovery's luxurious HSE
specification, to create a sophisticated and premium interior.
Features such as the fascia, the instrument panel binnacle and door
top rolls are generously lined with Windsor leather. There is a
choice of three interior leather colourway options: ebony, cirrus
or dual-tone ebony/cirrus. Additional luxurious highlights include
twist pile carpet mats and a leather-wrapped wooden steering wheel,
while subtle XXV embossing throughout adds to the high-quality
British workmanship of the XXV Special Edition.
Additional Feature
The XXV Special Edition adds to the comprehensive features on
the HSE specification by including Automatic High Beam Assist,
Adaptive Xenon Headlamps with Signature Daytime Running Lamps and
Keyless Entry.
For further information contact:
Editors Note:
Since 1948 Land Rover has been manufacturing authentic 4x4s that
represent true breadth of capability across the model range.
Defender, Freelander, Discovery, Range Rover Sport, Range Rover and
Range Rover Evoque each define the world's 4x4 sectors. Land Rover
products are currently sold in approximately 180 global
markets.
- By the beginning of 2014 1,088,000 Discovery units had been
produced at Jaguar Land Rover's Solihull manufacturing plant in the
UK West Midlands.
- The Discovery has picked up 219 awards to date around the world
from both automotive titles and non-automotive bodies alike,
including both a ‘Best of What's New' Award from US magazine
Popular Science and a Queen's Award for Enterprise in the
Innovation category for its innovative Terrain Response system,
which allows the driver to quickly choose the correct vehicle
settings for different off-road conditions.
- Discovery has won Australia's Best Cars, Best All-Terrain Four
Wheel Drive for 9 consecutive years.
- In 2012 the one millionth Discovery undertook a 50-day, 8,000
mile adventure travelling through more than a dozen countries
across Europe and Central Asia, to raise more than
£1million for the International Federation of Red
Cross and Red Crescent Societies (IFRC).
- The Discovery has been the vehicle of choice for some of the
world's most famous explorers and adventurers since its birth. Sir
Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben
Saunders are amongst those who have put their faith in the
Discovery in some of the world's most challenging
environments.
- The Discovery has proven extremely popular with search and
rescue, police and humanitarian organisations throughout the world,
being used by groups such as the Serious Organised Crime Agency
(UK), Royal National Lifeboat Institution and International
Federation of Red Cross and Red Crescent Society.
- The Land Rover Discovery was used in the record breaking
London-Cape town expedition in 2013. It made the 10,000 mile
journey in 10 days.