Why assume everyone wants the same thing when it comes to cars?

Land Rover has addressed these varied needs with the Discovery Classic +óGé¼GÇ£ Town or Country editions, offering customers $5,000 of quality extras for just $500.

The Town or Country themes offer consumers two distinctly different accessory packs, both available for $500 and valued at $5,000.

The DISCOVERY CLASSIC TOWN offers comfort, in-cabin luxury and enhanced interior and exterior style, while the DISCOVERY CLASSIC COUNTRY pays attention to practicality, utility and enhanced touring features.

DISCOVERY CLASSIC TOWN
This vehicle will appeal to customers who recognise the capabilities of the vehicles, but who also want their creature comforts.

• Park Distance Control
• 18" Style 5 Alloys with 255/55 R18 Goodyear Tyres
• Full Wheel Arch Mouldings
• Leather Interior
• Leather Steering Wheel
• Carpet Mats, front and rear
• Lockable spare Wheel Cover
• Side Rubbing Strips

DISCOVERY CLASSIC COUNTRY
The Country pack invites interest from off-road enthusiasts who seek practical accessories to work with their functional lifestyles.

• Portable GPS unit
• 16" Style 3 Alloys with 255/65 R16 Michelin Tyres
• Full Wheel Arch Mounding
• Waterproof Seat Covers, front and rear
• Load space Mat
• Rubber Floor Mats, front and rear
• Lamp Guards, front and rear
• Front Mud flaps

In addition Discovery Classic models are recognized by the distinctive chrome "CLASSIC" badging.

Discovery Classic Town & Country models are based on standard specification 04MY Discovery & 04MY Discovery S vehicles and are offered in +óGé¼GÇ£ Adriatic Blue, Alveston Red, Chawton White, Epsom Green, Java Black, Maya Gold, Zambezi Silver exterior colour with co-ordinated interior trim options.

Steve Morten, General Manager, Land Rover Australia, believes "this package of either Classic Town or Country options allows Land Rover Discovery shoppers to walk away with a vehicle that not only meets their transportation needs, but importantly supports their lifestyle requirements."

Land Rover Discovery Town or Country Limited Edition vehicles are available while stocks last.

See your local Land Rover Retailer for more details on this exceptional opportunity to get into a new Discovery now.

Land Rover Australia are running out their existing Discovery stock in anticipation of the huge demand the all-new Discovery 3 will command when launched into the market in late December 2004.

The Land Rover Discovery Classic Town or Country packs will be available from May and offer consumers the chance to add $5,000 value to their vehicle at only $500 cost.

The two packs meet the varied needs of Land Rover customers. Those who require style, comfort and sophisticated refined driving, and those who seek the traditional rugged agility only Land Rover can deliver.

The retail campaign to commence early May, is supported with a national advertising campaign using both print and television executions.

Featuring Les Hiddins "The BushTucker Man' and Australia's favourite funny man Mikey Robbins the 30sec TV spots commence airing nationally on Sunday May 9th.

The TV campaign is backed up with a national brand and retail print campaign, as well as distinctive outdoor presence. Finally to support the more traditional media outlets, there is also an extensive on-line and website presence.

For further information contact:
Karen Byron
Land Rover Australia
Phone: 02-9020 1514
Mobile: 0421 059 942
Email: kbyron@landrover.com

Web: www.landrover.com or www.landrover.com.au