- Land Rover celebrates production milestone
- Six millionth production Land Rover is luxurious Range Rover
LWB Vogue SE
- Landmark vehicle fitted with unique, celebratory puddle lamp
graphic
- One-off vehicle showcased on Land Rover stand at Shanghai Auto
Show
- 2015 marks 67 years of Land Rover's innovation in design and
technology, and the 45th anniversary of Range Rover
production
Whitley, UK, 20 April 2015 - Land Rover is
celebrating the production of its landmark 6,000,000th
vehicle by giving it a unique design feature.
The completion of a Yulong White Range Rover LWB Vogue SE on the
2nd April saw Land Rover hit the manufacturing milestone and the
6,000,000th vehicle has been fitted with a bespoke
puddle lamp graphic to signify its unique status.
The luxury SUV takes centre stage at the 2015 Shanghai Auto Show
showcasing its one-off motif, which replaces the standard Range
Rover silhouette projected by the vehicle's puddle lamps. The image
is created by an inscribed lens within the door mirror-mounted
downlight and displaying the Land Rover logo and landmark
figure.
The illuminated graphic, which is the width of a grain of rice,
is projected through a magnifying lens onto the ground every time
the vehicle is unlocked in an image which is 80cm in diameter. This
same graphic was projected on to the wall of the Solihull
manufacturing facility to mark the moment when the
6,000,000th vehicle rolled off the production line.
Andy Goss, Director, Group Sales Operations, Jaguar Land Rover,
said: "For 67 years Land Rover has been building the world's most
capable all-purpose vehicles. Over this period, a range of
ground-breaking innovations and technologies have blended great
design, refinement and unmatched all-terrain capability.
"It's fitting that the 6,000,000th Land Rover to be
produced is a Range Rover, since this year marks the
45th anniversary of the original Range Rover's launch
and even today, the vehicle remains peerless. With the growth of
sales in China since the latest version of the Range Rover was
introduced in 2012, it is entirely appropriate that this landmark
vehicle is destined for a Chinese customer."
The 6,000,000th Land Rover debuts on the Land Rover
stand at the Shanghai Auto Show, and will subsequently feature in a
number of celebration events being staged in China to mark Range
Rover's 45th anniversary. Ultimately this special Range
Rover will be sold in the region and its specially commissioned
puddle lamps will serve as a permanent reminder of the significance
of this unique model in Land Rover's history.
Range Rover sits at the pinnacle of the Land Rover brand. The
latest model was introduced in 2012 and matches class-leading axle
articulation of 597mm, wading capability of 900mm and the ability
to tow up to 3,500kg, with a range of state of-the-art petrol,
diesel and Hybrid powertrains that successfully harness advanced
technologies to deliver exceptional refinement, performance and
efficiency.
In addition, the luxury SUV combines sophisticated exterior
design and exquisite interior detailing with the exceptional
luxury, comfort and fine attention to detail that are established
Range Rover hallmarks.
The 6,000,000th vehicle was built at Land Rover's
Solihull facility, where the company has been producing its
world-famous SUVs since 1948. The factory has undergone a
significant transformation in recent years, almost trebling
production and doubling its workforce. Today Solihull is a global
centre of excellence for aluminium and lightweight vehicle
manufacturing. It boastsEurope's largest aluminum body
shop, producing the biggest single aluminium pressing of
any vehicle for the Range Rover - weighing only 7kg.
Of the 6,000,000 Land Rovers produced, more than 900,000 are
Range Rover vehicles and the iconic luxury SUV is the first car to
have been displayed at the world-famous Louvre museum in Paris,
where it was cited as an 'exemplary work of industrial design'.
The original Land Rover Series I was unveiled at the Amsterdam
Motor Show on 30 April 1948, so this month marks the
67th anniversary of the brand. One-third of the
6,000,000 vehicles produced to date have been manufactured in the
last eight years at Land Rover's UK plants, in Solihull in the West
Midlands and Halewood on Merseyside. The current model line-up
includes Range Rover, Range Rover Sport, Range Rover Evoque,
Discovery, Discovery Sport and Defender.
LAND ROVER HISTORICAL TIMELINE
1947 Original Land Rover project approved
1948 The Land Rover is launched at the Amsterdam Motor Show on
30th April
1948 First Station Wagon introduced.
Australian retails sales commence.
1949 British Army orders its first Land Rovers
1950 Freewheel 4x4 system replaced by selectable two or
four-wheel-drive
1953 Long-wheelbase Land Rover introduced
1957 Diesel engine introduced
1958 Series II Land Rover unveiled with more refined styling
1959 250,000th vehicle produced
Land Rover introduced into the Australian Army service
1961 Series IIA with 2.25 diesel introduced
1966 500,000th vehicle produced
Land Rover's service with Australian Army in Vietnam
1970 Original two-door Range Rover (the Classic) goes on
sale
1971 Land Rover Series III launched
750,000th Land Rover produced
1972 Range Rover crosses the Darien Gap on the 18,000-mile
British Army Trans-America expedition, taking 99 days to cover 250
miles of dense jungle
Range Rover introduced into Australia
1976 1,000,000th Land Rover built
Land Rover 'Game' introduced
1977 Range Rover wins 4x4 class in the 30,000km (18,750-mile)
London-Sydney Marathon - the longest ever speed-based car rally
1978 Range Rover CKD introduced into Australia
1979 A Range Rover wins the inaugural Paris-Dakar rally (and
again in 1981)
1981 First production four-door Range Rover debuts along with
the first factory-produced limited edition - the 'In Vogue'
1982 Automatic transmission introduced on Range Rover for first
time
1983 Land Rover adopts coil sprung suspension with introduction
of One Ten
1984 Land Rover Ninety introduced
1985 Diesel-powered 'Bullet' Range Rover breaks 27 speed
records
1987 Range Rover launched in North America
Australian Army Project Perentie manufacturing commences at
Moorebank, NSW
1989 Range Rover is world's first 4x4 to be fitted with
anti-lock brakes
Land Rover Discovery is introduced as a three-door model
only
1990 Land Rovers are re-launched and renamed Defender 90, 110
and 130 with new 2.5-litre turbo-charged direct injection diesel
engine
Land Rover Discovery introduced in Australia
Five-door Discovery arrives
1991 Defender nameplate introduced
1992 Land Rover North America is founded with a limited run of
500 Defender 110 vehicles powered by the 3.9-litre V8 engine
Range Rover is world's first 4x4 to be fitted with electronic
traction control and automatic electronic air suspension
Australian Army Project Perentie production ends at Moorebank,
NSW
1993 Land Rover North America follows up the success of the
launch of the Defender 110 with the Defender 90 soft top
1994 Second-generation (P38A) Range Rover introduced
Discovery launched in USA
Australian Army Project Bushranger commences Wingfield, SA
1997 Land Rover Freelander launched
1998 Discovery II launched
Australian Army Project Bushranger ends at Wingfield, SA
2001 3,000,000th Land Rover produced is a
Freelander
2001 Third-generation Range Rover introduced
2002 500,000th Range Rover is produced at the
Solihull plant
2004 Discovery 3 introduced at New York Auto Show
2005 Range Rover Sport launched
2006 All-new Freelander 2 introduced
2007 4,000,000th Land Rover produced is a
Discovery
2009 Discovery 4/LR4 launched
Freelander TD4e (Stop/Start) introduced delivering 10%
improvement in fuel consumption over previous model
2010 Range Rover Evoque introduced
2012 Fourth-generation Range Rover introduced - the world's
first all-aluminium SUV
2013 Second-generation Range Rover Sport introduced before
establishing record for production standard SUV at Pikes Peak
Land Rover Discoverys complete record-breaking London-Cape Town
expedition, making 10,000-mile journey in 10 days
2014 500,000th Range Rover Sport sold
2014 Land Rover Discovery Sport introduced
2015 Exclusive Range Rover SV Autobiography Black edition
launched at New York
6,000,000th Land Rover produced is a Range
Rover LWB SE Vogue
For further information contact:
James Scrimshaw
Senior Public Relations Executive Jaguar Land
Rover Australia
Phone: +61 2 9020 1773
Email: jscrimsh@jaguarlandrover.com
|
Tim Krieger General Manager -
Communications and Public Relations Jaguar
Land Rover Australia
Phone: +61 2 9020 1505
Email: tkrieger@jaguarlandrover.com
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