Land Rover will be celebrating its 60th anniversary in 2008 with
a special edition of the iconic Defender, whose origins can be
traced directly back to the original 1948 Land Rover. While most of
the 25,000 Defenders produced each year are working tools for
everyone from farmers and foresters to aid agencies, the SVX
special edition model is the most stylish and feature-packed
version that Land Rover has ever produced.
With metallic black paintwork and subtle satin black graphic
decals, the Defender 110 SVX will be available as seven-seat
station wagon.
Distinctive exterior features have a contrasting silver finish,
such as the unique 'Defender' and 'SVX' badges, tubular side-steps,
and the bold surround for the front grille and new, clear-lens
headlamps. The SVX will also feature new, 'diamond turned'
five-spoke alloy wheels, a reinforced aluminium front undershield
and clear LED rear lights.
To bring the SVX interior right up to date, it will be equipped
with custom-designed Recaro front seats, a distinctive alloy gear
knob, a new audio system (with subwoofer and USB socket), iPod
cradle and Garmin satellite navigation.
Go anywhere
"The Defender 110 SVX looks very different to a spartan 1948
Land Rover, but it's still an essentially practical vehicle that
will enable you to go almost anywhere," says Phil Popham, Land
Rover's managing director. "The new and much more refined diesel
engine introduced earlier this year has been a great success with
customers, and for those who want the ultimate Defender, we thought
that the SVX special edition would be an ideal way to mark Land
Rover's 60th birthday."
Only 36 Defender 110 SVX special edition models will sold in
Australia. Production of the Defender SVX will begin in Winter
2008, with deliveries to Australian customers in Spring 2008.
60 Years Ago
The first ever Land Rover made its public debut on April 30,
1948 at the Amsterdam Motor Show. Created by Maurice Wilkes as a
practical workhorse vehicle, the original Land Rover evolved
through several series before being renamed as the Defender in
1990. It also provided the basis for Land Rover's unique position
as a manufacturer solely of 4x4 vehicles, now represented by a
five-strong vehicle line-up - the Range Rover Vogue, Range Rover
Sport, Discovery 3, Freelander 2 and the iconic Defender.
60th Anniversary Celebrations
Australian celebrations to mark the 60th birthday of Land Rover
will be held at Cooma (NSW) over the 2008 Easter weekend, March
21st to the 24th. The event will be sponsored by Land Rover
Australia and is being organised by the Land Rover Clubs of
Victoria, Sydney and the ACT, as well as the Range Rover Club of
Sydney. To register for the event, or for further information
please visit www.landrover60.com.au.
For further information please contact:
Guido Schenken
Public Affairs Department
Land Rover Australia
Phone: (02) 9020 1517
Email: gschenk4@landrover.com
Website: www.landrover.com.au
Jon Harris
Marketing and Public Affairs Manager
Land Rover Australia
Phone: 61 2 9020 1503
Email: jharri18@landrover.com
Website: www.landrover.com.au