Peugeot Australia has added two critical safety and technology inclusions to its popular 308 Active variants as standard.
All 308 Active models will now feature reverse camera, satellite navigation and Peugeot's complimentary MapCare program as standard – boosting value by more than $2,000 on the award winning hatch.
308 Active will now carry a Recommended Retail Price of $27,990, an increase of just $1100 over the previous model – when the cost of free map updates is also taken into account.
Peugeot's MapCare program includes a complimentary yearly update, for the vehicle warranty period, to mapping data as part of scheduled servicing and is valued at $450 over three years.
General Manager of Peugeot Australia Kai Bruesewitz said that the addition of reverse camera and on-board tech is in response to customer demands.
"Demand for safety and on-board services such as satellite navigation has grown significantly over the past year and this is the first step in us responding to these demands," said Bruesewitz.
"Our Active hatches attract younger buyers, so it was logical for us to enhance the vehicle with key safety and navigational aids – it also signals greater changes in store for the 308 range in the near future,
"With its boosted specification and numerous accolades, we are certain that the Peugeot 308 will make its way onto more vehicle shopping lists in the future," said Bruesewitz.
The Peugeot 308 Active benefits from one of the most significant engineering, quality and durability programs, proven in its 2014 European Car of The Year accolade and multiple International Engine of the Year awards for the powerful yet frugal turbo-petrol PureTech drivetrain.
The updated 308 Active is available in dealerships immediately.