- All-new China only 308 sedan unveiled
- Comprehensively redesigned China only 3008 unveiled
- Both vehicles leverage Peugeot's future design direction
Peugeot, and its Chinese partner Dongfeng, has unveiled an all-new 308 sedan and a redesigned 3008 SUV for the Chinese market at the Beijing Motor Show.
Both vehicles signal a significant global product assault by the PSA Groupe, with 34 global models to be launched by 2021.
Commenting on the unveilings, Kai Bruesewitz, General Manager for Peugeot Australia said the vehicles demonstrate the significant investment being made in new models as part of the PSA Groupe's "Push to Pass" plan.
"These models clearly demonstrate the commitment of PSA Groupe to reach its targets of 34 new global models by 2021," said Bruesewitz.
"From a design perspective the 308 sedan provides a glimpse into the future design direction of Peugeot vehicles, while the 3008 leverages styling cues of previous concept vehicles,
"While neither of these vehicles will reach Australian shores, they signal the beginning of an exciting period in Peugeot's history – one dominated by a renewed business focus and all-new product." Said Bruesewitz.
DONGFENG PEUGEOT 308 Sedan
Athletic silhouette, muscular tension, and vertical radiator grille, perfect balance of proportions: At the Beijing Motor Show, DONGFENG PEUGEOT is revealing the exterior style of the future 308 Sedan.
Building on the EMP2 platform, PEUGEOT engineers have placed efficiency at the heart of this future DONGFENG PEUGEOT 308 Sedan's design.
It will be the core product of the DONGFENG PEUGEOT sedan range, on the market segment with the highest volume in China - segment C three-box sedans.
The 308 sedan is due to launch in the 2nd half of 2016.
DONGFENG PEUGEOT 3008
After more than 200,000 cars sold in China in 3 years, the DONGFENG PEUGEOT 3008 has been comprehensively restyled.
From the front, a new vertical grille dominates the update with a lion adorning the centre of a chequered flag radiator grill, the new DONGFENG 3008 has a strengthened force of character with an athletic profile.
At the rear, a new light signature, with three strokes on a black background, offers a very contemporary and immediately recognisable design.
Inside, the new DONGFENG PEUGEOT 3008 introduces driving aids which are brand new to China - Visio-Park II offering a 360° view around the vehicle and collision risk alert.
After the new PEUGEOT 2008 presented in Geneva, the new DONGFENG PEUGEOT 3008 is the second PEUGEOT SUV - of 5 - to be launched in the world this year.