GLOBAL PRESS RELEASE: Only revealed to the world in June, the Peugeot 408 Fastback is on display at the Louvre-Lens. This unexpected setting presents the new Peugeot 408 from all angles and was revealed on 4th August, 4.08.
It rotates and shows the new Peugeot 408 from every angle. The transparent "Sphere" that welcomes the newcomer is totally unexpected, as is the design of this model from the Lion Brand unveiled earlier this year in June.
With its unique look of a dynamic and innovative fastback, the new Peugeot 408 had to be inspiring. A talented team of artists, engineers, and technicians from the Parisian creative studio Superbien implemented the project imagined by the OPEn agency and transformed it into a breathtaking reality that seems to defy gravity.
These specialists in the design of unique, original installations created this unique setting. With "The Sphere", where is the top? Where is the bottom? How can the new Peugeot 408 turn upside down or twist and move around in such an unusual way? The answer is this transparent sphere that surrounds the car and displays it from all angles.
This original staging was presented in the exceptional setting of the Louvre-Lens; the new Peugeot 408, with its sporty and fluid design, has been made into a unique work of art, which will probably be seen again in other events.
"We really liked the idea of this ephemeral work of art, which is original and beautiful to look at, and which perfectly accentuates our new arrival. The new PEUGEOT 408's original style has been praised by many people who have already discovered it. It has been presented in a very original way, in the magnificent and modern setting of the Louvre Lens," says Linda Jackson, CEO of the Peugeot brand.
"Peugeot moves and innovates in all areas. The transparent Sphere, designed for the new PEUGEOT 408, shows the allure of our new model from all sides. This creation is perfectly in line with Peugeot's global expression of its new brand identity" adds Phil York, Marketing and Communication Director for the Peugeot brand.
Upon the global unveil of the alluring new model in June 2022, Kate Gillis, Managing Director Peugeot Australia, commented on the local plans for the Peugeot 408: "It is with great excitement I can confirm that the new Peugeot 408 will launch in Australia. We are currently working closely with the factory on launch timings for our market and look forward to sharing more information in due course."
The short film entitled "Unexpected from every angle", shot at the Louvre-Lens in mid-July 2022, can be viewed via the following link: https://www.media.stellantis.com/em-en/peugeot/video/sphere-peugeot-408
PEUGEOT
For over 210 years, the Peugeot name and its iconic Lion emblem has appeared on a range of products from coffee grinders to pepper mills, bicycles, scooters and automobiles – Peugeot has always been at the forefront of mobility and innovation. The French marque boasts a broad history of being locally sold in Australia since the 1950s as well as winning prestigious and gruelling events like the iconic Dakar Rally and the REDeX Around Australia Reliability Trial. Today, Peugeot leverages this rich history to deliver sharp design, uncompromising quality, an instinctive driving experience and award-winning excellence in its mobility solutions for the modern motorist.