Melbourne, 5. February 2024 – Audi Australia is proud to announce its exciting partnership with the PayPal Melbourne Fashion Festival, bringing electrifying style and innovation to one of Australia's premier fashion events. The event provides an opportunity to shine a spotlight on the brand's soon-to-be-launched all-new Audi Q4 e-tron, offering attendees an exclusive preview before its official arrival later in 2024.
PayPal Melbourne Fashion Festival is Australia's largest consumer fashion event, celebrating design, arts and ideas for all. The Festival mirrors and amplifies all that is unique, edgy and wonderfully eclectic about Melbourne and Victorian fashion, while also amplifying broader Australian fashion talent on a local and global stage, to inspire, support and connect the fashion industry. Hosted in the iconic Melbourne Royal Exhibition Building and surrounds, Audi Australia joins the Festival for the first time in 2024, activating the Fashion Forecourt with a spotlight on the incoming Audi Q4 e-tron.
The Fashion Forecourt, supported by City of Melbourne, is open from 4 - 9 March. A fashion-centric social and hospitality destination located directly outside the Royal Exhibition Building on Museum Plaza, the space is the official home of the Fashion Festival. The area is a free, non-ticketed space that offers Melbourne's most stylish drinks, gourmet fare, live DJs, entertainment and brand activations: the perfect destination for people-watching and pre- and post-show delights.
"We are thrilled to be partnering with PayPal Melbourne Fashion Festival in 2024, and so excited to be previewing the eagerly awaited, all-electric Audi Q4 e-tron," stated Nicholas Lim, Audi Australia Customer Marketing Manager.
"This model is the newest entry into our electric range and combines everyday practicality with uncompromised luxury and performance. We cannot wait to show it off at an event that is so similarly focused on excellence in design, innovation, and progress as we are."
The Audi Q4 e-tron embodies progress, serving as Audi's first entry-level offering into the world of premium e-mobility. As such, the partnership between Audi Australia and PPMFF is a natural fit, with both brands committed to inspiring and driving progress. As the festival celebrates the cutting-edge, enduring, and gritty fabric of Melbourne's fashion industry, Audi brings its own focus on design, innovation, and sustainability to the forefront in the form of the soon-to-be launched Audi Q4 e-tron.
Attendees will have an exclusive opportunity to see the car for a limited time only, with official launch arrivals coming later this year. In addition to the preview, festival-goers will have the chance to mingle with models of a different kind as they pose for the perfect photo opportunity. The Audi coffee bar will be serving up refreshing iced beverages, providing the perfect occasion to discuss all things fashion, style, sustainability, and cars with an Audi brand ambassador.
Audi Australia invites the fashion-savvy and sustainably-minded to visit the Fashion Forecourt at PayPal Melbourne Fashion Festival this week, where fashion meets innovation and the Audi Q4 e-tron takes centre stage. The Fashion Forecourt is open each evening from March 4-9 from 5:30PM to late, and is a free, non-ticketed area that is open to the public.
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