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  • 8/09/2021
    Subaru's new generation Outback has been awarded an independent 5-star safety rating by the Australasian New Car Assessment Program (ANCAP). With an overall score of 89, the Outback achieves the highest score in the larger Sports Utility Vehicle (SUV) classification. Read More >>

  • 3/09/2021
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    The 150,000th Outback Sale Contributes To Subaru's August Success
    Subaru's strong sales performance has continued with the brand achieving a total tally of 3,232 and an impressive 4.0% market share in August, according to official VFACTS figures released today. August represented a significant milestone for the Subaru brand, achieving its 150,000th Outback sale. Read More >>

  • 17/08/2021
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    Inchcape Australia Announces New Group Public Relations And Corporate Communications Manager
    Inchcape Australia has announced the appointment of Chloe Fraser to the newly created role of Group Public Relations and Corporate Communications Manager, effective immediately. Read More >>

  • 6/08/2021
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    After an illustrious career, including a remarkable 22 years at Subaru Australia, David Rowley has announced his retirement. Mr Rowley joined Subaru Australia in January 2000 and spent the next two decades championing the Subaru brand. Read More >>

  • 8/07/2021
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    Subaru Celebrates 20 Million All-Wheel Drives
    Subaru Corporation in Japan is celebrating a massive milestone, with cumulative production of 20 million All-Wheel Drive (AWD) vehicles. It is 49 years since the famed AWD system was introduced. The story began with the Subaru Leone 4WD Estate Van, Japan's first mass-produced AWD passenger car, in September 1972. Read More >>

  • 23/06/2021
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    'REX Breaks Records In Australia
    Subaru's WRX, the car that established the "pocket rocket" club and a fan following the envy of many, has set a new sales record in Australia, passing the 50,000 total. Read More >>

  • 3/06/2021
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    Subaru May Sales Success
    Subaru has continued its remarkable run of 2021 sales success with a tally of 3,547 in May, according to official VFACTS figures released today. Subaru continues to outperform the market, with sales up 75.3% for the month, compared to a market increase of 68.3%. Read More >>

  • 5/05/2021
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    Subaru Outperforms Market In April
    Subaru sales of 3,451 in April were well ahead of automotive market trends, with annual sales up 47.7% Year-to-Date (YTD) versus an industry increase of 30.7%, according to official VFACTS sales figures released today. New generation Outback was again a significant contributor, with 1,041 sales making it the second best-seller in the SUV Large < $70k category. Outback sales were up 154.4% YTD, making it a best-ever April result for the model. Read More >>

  • 7/04/2021
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    New Subaru Outback Climbs To Best Seller
    Subaru's recently launched new generation Outback Sports Utility Vehicle has produced a stellar March sales result of 1,341, becoming the best-seller in its segment. Read More >>

  • 9/03/2021
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    Subaru Emotions In Motion In New Campaign
    Subaru has launched an emotion-charged advertising campaign in support of the launch of its sixth generation All-Wheel Drive Outback Sports Utility Vehicle (SUV). Using the wagon's 25th Anniversary as inspiration, Subaru and its agency, The Works, have brought history to vivid life, to demonstrate the core DNA that makes its customers among the most loyal in the automotive industry. Read More >>

  • 3/02/2021
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    Subaru sales of 3,223 in January represented a massive 43.2% improvement over the same month last year, according to official VFACTS figures released today. Read More >>

  • 11/12/2020
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    Subaru WRX STI 10,000 Sales
    Subaru's ultimate performance icon, the turbocharged All-Wheel Drive WRX STI, has achieved 10,000 sales in Australia. The buyer of the 10,000th WRX STI was Bradley McManus, of Clandulla, NSW, who purchased the car from Trivett Subaru Parramatta, NSW. Read More >>

  • 28/05/2020
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    Subaru Australia Joins Forces With The Australian Road Safety Foundation To Save Lives
    The Australian Road Safety Foundation (ARSF) has today welcomed Subaru Australia as their official vehicle partner. Subaru has a history of pioneering design, engineering and technological advancements that place safety at the core of their activities, Read More >>

  • 5/05/2020
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    Subaru Launches Home Delivery And Free Pick-Up/ Drop-Off For Service
    Subaru Australia has launched two new "do" initiatives: home delivery of new Subaru vehicles and complimentary collection and drop-off for vehicle servicing. Read More >>

  • 4/03/2020
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    Subaru Growth Defies Market Decline
    Subaru achieved the greatest February sales growth of any main stream brand, with sales of 2,603 vehicles according to official VFACTS figures released today. Read More >>

  • 18/12/2019
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    Subaru To Debut Hybrid SUVs
    Subaru has confirmed its March 2020 launch into the hybrid arena, also revealing it has already achieved significant sales success with its new technology Forester and XV Hybrid e-Boxer All-Wheel Drive (AWD) variants. Read More >>

  • 10/12/2019
    As of January 1, 2020, Subaru Australia will use Autodeadline for sole distribution of all press materials. To ensure you stay up to date with the latest Subaru news, please register with Autodeadline, click here. Read More >>

  • 11/10/2019
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    Subaru's 1 Million Reasons To Be Happy
    Subaru customer Jennie Truong has become the brand's 1 millionth new vehicle owner in Australia after purchasing an All-Wheel Drive Forester 2.5i-S from McGrath Subaru Liverpool, New South Wales. Read More >>

  • 5/08/2019
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    Subaru sales of 3,513 vehicles in July made it one of just a handful of brands to achieve growth last month, according to official VFACTS sales released today. Subaru sales were up 4.4% for the month, while the industry overall was down -2.8%. Read More >>

  • 5/08/2019
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    Subaru Launches Chapter Two of new Subaru Do
    Subaru has launched Chapter Two of its brand journey with a 60-second commercial featuring a young girl, Bella, who encourages Australians to recognize the little moments happening in their everyday.  Read More >>

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VIDEOS

Subaru has launched an emotion-charged advertising campaign in support of the launch of its sixth generation All-Wheel Drive Outback Sports Utility Vehicle (SUV).

Using the wagon's 25th Anniversary as inspiration, Subaru and its agency, The Works, have brought history to vivid life, to demonstrate the core DNA that makes its customers among the most loyal in the automotive industry.

The campaign also shows how new Outback broadens Subaru's horizons even further, appealing to an ever-widening family audience, along with the brand's entire stable of SUV, performance and road cars.
Subaru has launched an emotion-charged advertising campaign in support of the launch of its sixth generation All-Wheel Drive Outback Sports Utility Vehicle (SUV). Using the wagon's 25th Anniversary as inspiration, Subaru and its agency, The Works, have brought history to vivid life, to demonstrate the core DNA that makes its customers among the most loyal in the automotive industry. The campaign also shows how new Outback broadens Subaru's horizons even further, appealing to an ever-widening family audience, along with the brand's entire stable of SUV, performance and road cars.
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PHOTOS

Subaru do Motorsport Merchandise Available Now
Subaru Australia is excited to announce that the Subaru 'do' Motorsport 'Molly Taylor 2016 Signature Collection' Merchandise is now available for purchase.
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